Senior Earned Media Leader & Spokesperson

Altria Group, Inc.; Richmond (VA); Hybrid; USD 133,000 - 202,000; Full time

Benefits offered by this job

Hybrid work model

Paid time off

13 holidays per year

401(k) matching

Professional development stipends

Job summary

Altria Group, Inc. in Virginia is seeking a Senior Manager, Communications - Earned Media to shape proactive outreach and serve as an official spokesperson across multiple channels.

Richmond, VA is the preferred location with a hybrid work model, and remote candidates may be considered. You will develop earned media strategies, counsel partners, prepare executives for media engagements, manage crisis communications, and coordinate with agencies to build understanding of key issues and company

Qualifications

• Bachelor’s degree required in communications or related field.
• 10+ years of communications experience across media relations, PR, journalism, public affairs, or corporate communications.
• Strong knowledge of print, digital, and broadcast journalism; established reporter or media outlet relationships preferred.
• Experience developing earned media strategies, proactive outreach plans, and external communications materials.
• Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements preferred.

Responsibilities

• Develop earned media strategies and outreach plans aligned with enterprise priorities, business objectives, stakeholder strategies, and company positions.
• Build trusted reporter relationships and identify proactive opportunities that expand understanding of Altria’s business, priorities, and perspectives.
• Serve as an official spokesperson across print, digital, broadcast, emerging media channels, and related external events.
• Counsel select business areas on media engagement, including issue response, reputation matters, crisis communications, and consumer-facing public relations.
• Prepare executives for media interviews and external engagements through messaging, Q&A documents, briefing materials, and interview coaching.
• Partner across Corporate Communications and manage external consultants, agencies, and credible third parties supporting earned media plans.

Skills

Media relations

Strategic communications

Executive briefing

Crisis communications

Spokesperson experience

Relationship building

Education

Bachelor’s degree in Communications, Journalism, PR, Business, or related field

Job description

Altria Group, Inc. in Virginia is seeking a Senior Manager, Communications - Earned Media to shape proactive outreach and serve as an official spokesperson across multiple channels.

Richmond, VA is the preferred location with a hybrid work model, and remote candidates may be considered. You will develop earned media strategies, counsel partners, prepare executives for media engagements, manage crisis communications, and coordinate with agencies to build understanding of key issues and company