Senior Social Media Strategy & Monetization Lead (Remote)

BBTV; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

BBTV is seeking a Social Media Manager to own the performance, direction, and monetization of a portfolio of social accounts across TikTok, Instagram, Facebook, and Snapchat. You will lead a high-performing team, drive revenue outcomes, audience growth, and brand voice while managing client relationships and platform partnerships.

The role requires deep platform fluency, a data-driven mindset, and experience presenting strategy and monetization plans to senior stakeholders.

Qualifications

• 6+ years in social media, including 3+ years managing people (managing other managers or leads)
• Contacts and relationships with platform partner teams at Facebook/Instagram, Snapchat, TikTok
• Proven track record owning and scaling ad revenue across Facebook and Snapchat, coaching a team to monetization targets
• Deep, platform-specific fluency across TikTok, Instagram, Facebook, and Snapchat (formats, algorithms, packaging, monetization)
• Strong branding knowledge, ability to define and enforce brand guidelines across content and strategy
• Experience presenting strategy, monetization plans, and performance to senior stakeholders or Enterprise clients
• Strong prioritization and decision-making in fast-moving, ambiguous environments with a data-oriented mindset
• Nice to Have: TV/film/broadcast IP experience and understanding of release windows and rights
• Familiarity with content localization for multiple markets/languages
• Experience with project management tools (ClickUp or similar) and AI-assisted content workflows
• Experience within a digital studio, media company, or platform partnerships environment

Responsibilities

• Own portfolio performance, growth, and monetization across social platforms
• Translate OKRs into portfolio strategy, roadmaps, and targets across four platforms
• Own revenue, ad revenue, and RPM optimization with focus on organic growth on monetization-eligible platforms
• Own audience growth, engagement, watch time, and retention across accounts and clients
• Set content mix, packaging, publishing priorities, and approve major strategic shifts
• Develop quarterly growth and monetization plans with clear targets
• Maintain and grow relationships with platform partners (Facebook, Instagram, Snapchat, TikTok)
• Leverage platform relationships for monetization programs, early feature access, best practices, and escalation paths
• Represent BBTV and clients in platform conversations and translate insights into strategy
• Stay ahead of platform changes and translate them into portfolio plays
• Own brand voice and consistency across portfolio, ensuring on-brand content
• Translate client IP into platform-native concepts, recurring series, and audience narratives
• Ensure branding consistency across related accounts, platforms, and clients
• Direct editors, designers, and freelancers to deliver on-brand content and flag capacity or hiring needs
• Serve as senior social lead for Enterprise clients, presenting strategy and monetization plans
• Support Sales as social subject matter expert in pitches and proposals
• Shaping strategy and monetization projections using platform relationships to build credibility
• Ensure content meets platform policies and licensing terms, safeguarding IP and brand safety

Skills

Senior-level leadership

People management

Platform fluency across TikTok/IG/FB/S

Revenue growth & monetization

Strategic thinking & planning

Tools

ClickUp

Job description

BBTV is seeking a Social Media Manager to own the performance, direction, and monetization of a portfolio of social accounts across TikTok, Instagram, Facebook, and Snapchat. You will lead a high-performing team, drive revenue outcomes, audience growth, and brand voice while managing client relationships and platform partnerships.

The role requires deep platform fluency, a data-driven mindset, and experience presenting strategy and monetization plans to senior stakeholders.