Senior Social Media Lead: Growth & Platform Strategy

Tennis Co; Santa Monica (CA); On-site; USD 100,000 - 112,000; Full time

Job summary

Tennis Channel seeks a Senior Social Media Manager in Santa Monica, CA to translate the Head of Social's strategy into platform-specific plans for Instagram, Facebook, TikTok, YouTube and X, balancing organic and paid growth.

You will lead content direction, campaigns, and weekly/monthly reporting, own community management and UGC, and stay ahead of platform changes, partnering with Video Content and Paid Media teams.

Qualifications

• 5-7 years in social media management with at least 2 years managing direct reports.
• Proven track record of driving channel growth beyond publishing operations.
• Strong analytical and writing skills for executive narratives.

Responsibilities

• Translate strategy into platform-specific quarterly plans for IG, FB, TikTok, and X with content pillars and cadence.
• Oversee editorial tone and brand fit across channels; partner with Video Content for cross-publishing.
• Lead social campaigns from concept to execution; maintain cross-platform content calendar.
• Author weekly and monthly executive reports translating metrics into actionable insights.
• Own community management and UGC programs; monitor sentiment and escalate risks.
• Stay ahead of trends, run platform experiments, and brief leadership on changes.
• Lead and develop the social team; manage scheduling and performance.

Skills

Social media management

Team management

Analytical writing

Paid social coordination

Crisis management

Sports/entertainment experience

Job description

Tennis Channel seeks a Senior Social Media Manager in Santa Monica, CA to translate the Head of Social's strategy into platform-specific plans for Instagram, Facebook, TikTok, YouTube and X, balancing organic and paid growth.

You will lead content direction, campaigns, and weekly/monthly reporting, own community management and UGC, and stay ahead of platform changes, partnering with Video Content and Paid Media teams.