Social Media Growth & Monetization Lead

Fox Corporation; New York (NY); Hybrid; USD 92,000 - 115,000; Full time

Benefits offered by this job

Medical/dental/vision coverage

401(k) plan

Paid time off

Job summary

FOX News Channel is seeking a highly motivated Manager, Social Media Strategy & Growth to oversee social media strategy and on-platform growth across its portfolio of clients. You will manage presence on Facebook, Instagram, TikTok and X, drive revenue, and work closely with creator teams to execute content plans.

Ideal candidates will have 5+ years of experience managing social media strategy, expert analytics proficiency, and strong copywriting skills, with proven ability to scale audience

Qualifications

• 5+ years’ experience managing social media strategy across Facebook, Instagram, TikTok and X for personalities or businesses.
• Expert-level proficiency with Meta Business Suite, Meta Ads Manager and platform-native analytics, plus working knowledge of cross-platform analytics tools.
• The ability to edit video and create graphics for social media platforms is a plus.
• Pre-existing relationships with relevant social network connections (e.g. platform representatives and partner managers at Meta, TikTok and X) is a nice to have.
• Excellent copywriting and proofreading skills.
• An interest in current events and podcast and digital media content.

Responsibilities

• Develop, implement & oversee social media strategy and on-platform monetization for a portfolio of large (1M+ Follower) pages across Facebook, Instagram, TikTok and X.
• Activate and optimize on-platform revenue surfaces (Reels Play, in-stream video ads, and other monetizable formats), and incorporate video content produced for TV, podcasting and YouTube into the social strategy to drive new revenue.
• Maintain expert knowledge of each platform’s monetization policies & best practices while building strong relationships with platform representatives at Meta, TikTok and X.
• Direct creator and production teams on day-to-day content strategy, posting cadence and platform best practices, while assisting with hands-on page management as needed.
• Set-up, manage, analyze and scale social content campaigns that encourage greater audience participation & growth across owned channels.
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement, growth and conversions.
• Prepare and deliver regular performance reports across all clients and platforms, conducting deep-dive analysis on what is working, what is underperforming, and where teams should be doubling down.
• Manage the execution of paid social campaigns & promotional campaigns, and support the social sales team on the ad ops execution of branded content integrations

Skills

Social media strategy

Platform analytics

Copywriting

Video editing

Relationships with platforms

Independent work

Multi-project management

Podcast & digital media interest

Tools

Meta Business Suite

Meta Ads Manager

Analytics tools

Job description

FOX News Channel is seeking a highly motivated Manager, Social Media Strategy & Growth to oversee social media strategy and on-platform growth across its portfolio of clients. You will manage presence on Facebook, Instagram, TikTok and X, drive revenue, and work closely with creator teams to execute content plans.

Ideal candidates will have 5+ years of experience managing social media strategy, expert analytics proficiency, and strong copywriting skills, with proven ability to scale audience