Senior Paid Social Leader — Meta & TikTok (Remote)

Media Stack; United States; Remote; GBP 60,000 - 90,000; Full time

Job summary

Media Stack is seeking a Senior Media Buyer to lead paid social campaigns across Meta and TikTok for ecommerce clients. This full-time, remote role requires strong analytics, client management, and the ability to shape growth strategy both strategically and operationally.

You will manage campaigns, collaborate with in-house strategists, and own relationships with a portfolio of brands, driving ROAS and revenue growth in a fast-paced ecommerce environment.

Qualifications

• 7+ years managing paid social campaigns, primarily Meta and TikTok.
• Proven track record with ecommerce consumer brands — fashion, beauty, and/or wellness.
• Strong analytical and commercial understanding — attribution modelling, ROAS, CAC, funnel dynamics, LTV, contribution margin.
• A genuine creative strategist — understand why an ad works, not just whether it does.
• Direct client-facing experience — transparent, articulate, proactive.
• Entrepreneurial mindset; running your own venture is a plus.
• Advanced in Excel or Google Sheets for reporting and analysis.
• Familiarity with Motion or similar creative strategy tools is a plus.
• Comfortable working independently in a remote environment.
• Agency experience is a strong plus; brand-side experience also valued.

Responsibilities

• Planning, executing, and optimising paid social campaigns across Meta, TikTok, and other paid social channels.
• Collaborating with in-house Creative Strategist to feed data-driven insights into the creative process.
• Leading on creative strategy from a performance perspective and briefing creatives on hooks, formats, and messaging.
• Owning client relationships directly and communicating performance clearly.
• Advising on growth strategies beyond media buying across offers, landing pages and creative strategy.
• Forecasting, budget pacing, and reallocation across accounts to maximise performance.
• Setting up and interpreting A/B tests across creatives, audiences, and bidding strategies.
• Applying attribution modelling knowledge to reporting and client-facing analysis.
• Contributing to how the paid media department is built and run.
• Applying commercial frameworks to ensure profitability.

Skills

Paid social campaigns

Meta Ads

TikTok Ads

Data analysis

Client management

Excel/Sheets

A/B testing

Attribution modelling

Remote work

E-commerce experience

Tools

Motion

Job description

Media Stack is seeking a Senior Media Buyer to lead paid social campaigns across Meta and TikTok for ecommerce clients. This full-time, remote role requires strong analytics, client management, and the ability to shape growth strategy both strategically and operationally.

You will manage campaigns, collaborate with in-house strategists, and own relationships with a portfolio of brands, driving ROAS and revenue growth in a fast-paced ecommerce environment.