Senior Paid Social Analyst - Strategy & Optimization

Publicis Groupe Holdings B.V; Atlanta (GA); On-site; USD 61,000 - 80,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe, seeks a Senior Analyst, Paid Social to lead paid social campaigns and optimize performance. You will manage bids, budgets, and reporting across major platforms, while collaborating with clients and internal teams to meet targets.

Ideal candidates have 1–2 years in paid social, strong Excel/PowerPoint skills, and a passion for digital media trends. This role is based in Atlanta with on-site responsibilities.

Qualifications

• 1-2 years of paid social media experience.
• Experience buying and planning across platforms (Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, DoorDash, Instagram, Pinterest).
• Experience in a client-facing capacity.
• Experience using paid media to complement earned media campaigns and meet business objectives.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Lead campaign strategies and optimization for client-paid social media campaigns.
• Direct bid strategy, optimization, and reporting for paid social campaigns.
• Oversee budgets, flighting, and rate tracking for self-service platforms.
• Forecast audits and campaign analytics; mentor Analysts and support the team.

Skills

Paid social

Client-facing

Campaign optimization

Budget planning

Analytical thinking

Tools

Excel

PowerPoint

Job description

Spark Foundry, part of Publicis Groupe, seeks a Senior Analyst, Paid Social to lead paid social campaigns and optimize performance. You will manage bids, budgets, and reporting across major platforms, while collaborating with clients and internal teams to meet targets.

Ideal candidates have 1–2 years in paid social, strong Excel/PowerPoint skills, and a passion for digital media trends. This role is based in Atlanta with on-site responsibilities.