Senior Social Media Strategist & Content Lead

Sun Recruiting; Washington (Washington County); On-site; USD 65,000 - 90,000; Full time

Job summary

Sun Recruiting, Inc. is seeking a Social Media Manager for an in-office role in Washington County, PA. You will own the social strategy, develop platform-specific content, and drive engagement across LinkedIn, Instagram, TikTok, YouTube and more.

You’ll lead content campaigns, coordinate shoots, collaborate with influencers and partners, and turn data into ideas that shape the brand voice and storytelling. The ideal candidate has 5+ years in social media, strong writing, and a creative,

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field.
• 5+ years of professional social media experience across multiple channels for a known brand or agency.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social.
• Solid understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills and ability to adapt tone to platform and audience.
• Creative mindset with the organization to manage multiple projects and deadlines.
• Strong attention to detail without losing sight of the bigger creative picture.
• Confidence to bring new ideas and curiosity to keep experimenting.

Responsibilities

• Own the social strategy.
• Bring the brand to life across channels with an authentic voice.
• Create platform-specific content approaches for major networks.
• Lead planning and development of social-first campaigns and timely content.
• Build a community through engagement and sharing strategies.
• Track performance and turn data into content improvements.
• Identify and manage influencer partnerships and campaigns.
• Collaborate with agencies, vendors and internal teams on concepts.
• Coordinate on-site shoots and social-first moments.
• Run the content calendar and stay ahead of opportunities.
• Monitor conversations and respond thoughtfully when needed.
• Mentor a Social Media Coordinator and foster new ideas.

Skills

Social strategy

Content writing

Analytics

Influencer partnerships

Campaign planning

Creative mindset

Attention to detail

Education

Bachelor’s degree in Marketing/Communications/PR

Tools

Sprout Social

Job description

Sun Recruiting, Inc. is seeking a Social Media Manager for an in-office role in Washington County, PA. You will own the social strategy, develop platform-specific content, and drive engagement across LinkedIn, Instagram, TikTok, YouTube and more.

You’ll lead content campaigns, coordinate shoots, collaborate with influencers and partners, and turn data into ideas that shape the brand voice and storytelling. The ideal candidate has 5+ years in social media, strong writing, and a creative,