Senior Social Media Strategist — In-Office

KOB Solutions, Inc.; Washington (Washington County); On-site; USD 60,000 - 90,000; Full time

Job summary

KOB Solutions, Inc. is seeking a Social Media Manager to own and elevate the organization’s social presence from our Washington County, PA office.

You will shape voice and storytelling across LinkedIn, Instagram, Facebook, TikTok and YouTube, while driving authentic engagement and brand growth. You’ll collaborate with creators, partners and internal teams to plan campaigns, coordinate shoots and deliver social-first content that resonates with audiences.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.
• 5+ years of professional social media experience, managing multiple channels for an established organization or agency.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social or similar platforms.
• A strong understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills and the ability to adjust tone and messaging per platform.
• Creative mindset with organization to manage multiple projects, deadlines and priorities.
• Strong attention to detail without losing sight of the bigger creative picture.
• The confidence to bring new ideas to the table — and the curiosity to keep experimenting.

Responsibilities

• Own the social strategy and lead an organic strategy to grow awareness, engagement and audience across platforms.
• Bring the brand to life with a recognizable, authentic voice across every channel.
• Create platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube.
• Lead planning and development of social-first campaigns and timely content.
• Build a community that drives conversation, engagement and long-term growth.
• Stay ahead of trends, platform changes and new content formats.
• Identify and build relationships with creators and brand advocates; negotiate partnerships.
• Collaborate with outside agencies, vendors and internal teams to brainstorm and execute concepts.
• Plan and coordinate on-site shoots for behind-the-scenes content.
• Manage the content calendar to stay timely and organized.
• Track performance, analyze data and turn insights into optimizations.
• Protect the conversation and respond thoughtfully when needed.
• Mentor a Social Media Coordinator and foster idea-generation.

Skills

Social media strategy

Content creation

Influencer partnerships

Analytics

Copywriting

Education

Bachelor’s degree in Marketing/Communications/PR or related field

Tools

Sprout Social

Job description

KOB Solutions, Inc. is seeking a Social Media Manager to own and elevate the organization’s social presence from our Washington County, PA office.

You will shape voice and storytelling across LinkedIn, Instagram, Facebook, TikTok and YouTube, while driving authentic engagement and brand growth. You’ll collaborate with creators, partners and internal teams to plan campaigns, coordinate shoots and deliver social-first content that resonates with audiences.