In-Office Social Media Strategist & Storyteller

Henderson Group Recruiting; Washington (Washington County); On-site; USD 65,000 - 90,000; Full time

Job summary

Henderson Group Recruiting is seeking a Social Media Manager to own the brand’s social strategy and elevate its presence across LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging platforms.

You will craft platform-specific content, coordinate shoots, collaborate with creators and partners, and guide a social calendar to engage audiences and grow community. This is an in-office role in Washington County, PA.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field is required.
• 5+ years of professional social media experience, ideally managing multiple channels for an established organization or agency.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging social platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social or similar platforms.
• Excellent writing skills and the ability to adjust tone and messaging depending on the platform and audience.

Responsibilities

• Own the social strategy. Develop and lead an organic social media strategy designed to grow awareness, engagement and audience across multiple platforms.
• Bring the brand to life. Define and maintain an authentic and engaging voice across every social channel.
• Think differently for every platform. Create platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube and others.
• Create content people actually want to see. Lead planning and development of social-first campaigns and engaging posts.
• Build a community — not just a follower count. Develop strategies that encourage conversation and long-term growth.
• Stay ahead of what’s next. Monitor trends and platform changes to inform ideas.
• Make influencers part of the story. Identify and build relationships with creators and develop influencer campaigns.
• Collaborate with creative partners. Work with agencies and internal teams to bring ideas to life.
• Get involved in content shoots. Plan and coordinate on-site shoots and behind-the-scenes content.
• Run the content calendar. Keep social activity organized and timely.
• Know what’s working. Track performance and turn data into recommendations.
• Protect the conversation. Monitor channels and respond thoughtfully as needed.
• Help develop the team. Provide leadership to a Social Media Coordinator.

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field

Job description

Henderson Group Recruiting is seeking a Social Media Manager to own the brand’s social strategy and elevate its presence across LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging platforms.

You will craft platform-specific content, coordinate shoots, collaborate with creators and partners, and guide a social calendar to engage audiences and grow community. This is an in-office role in Washington County, PA.