Senior Social Media Lead — Own the Brand Narrative (B2B Tech)

Commerce; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Commerce, based in Austin, seeks a Senior Social Media Manager to own the organic social presence across our Commerce family brands, setting strategy, calendars, content, and metrics. You’ll partner with Creative, PR, Demand Gen, Content, and Product Marketing to shape the social program.

The ideal candidate is a strategist who can also execute hands-on content, adapt voice to each brand, and manage live moments with speed while leveraging analytics to prove impact.

Qualifications

• 5+ years in social media strategy and content creation, in-house or agency, with B2B tech experience preferred.
• You’ve owned a program, not just a queue. You’ve set the agenda somewhere rather than executing someone else’s calendar.
• You are genuinely online. You understand LinkedIn, X, Instagram, and YouTube as distinct cultures, not as distribution endpoints, and you know how audiences get built.

Responsibilities

• Own a documented organic social strategy for each brand, with a clear point of view on what each channel is for and which audiences it serves.
• Maintain a rolling four-week content calendar covering every brand and channel, extended and refreshed weekly, visible to stakeholders.
• Set and defend the content mix: executive video, customer stories, product and platform news, events, recruiting, and reactive commentary.
• Bring a quarterly plan to leadership that connects social activity to brand, demand, and communications goals.
• Publish across LinkedIn, X, Instagram, Facebook, and YouTube, adapting format and framing to each platform.

Skills

Social media strategy

Content creation

Analytics

Team collaboration

Executive/social leadership

Education

Bachelor’s degree in Marketing or Communications

Tools

CapCut

Premiere Pro

DaVinci Resolve

Canva

Sprout Social

Google Analytics

Job description

Commerce, based in Austin, seeks a Senior Social Media Manager to own the organic social presence across our Commerce family brands, setting strategy, calendars, content, and metrics. You’ll partner with Creative, PR, Demand Gen, Content, and Product Marketing to shape the social program.

The ideal candidate is a strategist who can also execute hands-on content, adapt voice to each brand, and manage live moments with speed while leveraging analytics to prove impact.