Senior Social Media Manager

Commerce.com US; United States; On-site; USD 120,000 - 170,000; Full time

Job summary

Commerce.com US is seeking a Senior Social Media Manager to own organic social across our family of brands—Commerce, BigCommerce, Feedonomics, and Makeswift. This is an ownership role: you will set the strategy, build the calendar, create content, publish posts, and own the performance metrics.

You will collaborate with Creative, PR, Demand Gen, Content, and Product Marketing, shaping quarterly narratives and turning keynote clips into live posts rapidly while maintaining a distinct brand voice

Qualifications

• 5+ years in social media strategy and content creation.
• Experience in B2B tech preferred.
• Owns a program, not just a queue.
• Experience in in-house or agency setting is a plus.

Responsibilities

• Own a documented organic social strategy for each brand, with a clear point of view on channel roles and audiences.
• Maintain a rolling four-week content calendar covering all brands and channels.
• Publish across LinkedIn, X, Instagram, Facebook, and YouTube with platform-specific formats.
• Draft, schedule, and manage social content for select senior leaders.
• Define KPIs per channel and brand, and report monthly on performance and learnings.
• Uphold brand standards, ensure accuracy, relevance, and voice consistency.

Skills

Social media strategy

Content creation

Cross-functional collaboration

Brand voice development

Analytics and reporting

Tools

Sprout Social

Google Analytics

Canva

CapCut

Job description

Welcome to the Agentic Commerce Era

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce , Feedonomics , and Makeswift , we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. We believe in harnessing AI responsibly to unlock new possibilities, and we're looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what's possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.

The Senior Social Media Manager owns the organic social media across our family of brands - Commerce, BigCommerce, Feedonomics, and Makeswift - plus social support for select members of our leadership team.

This is an ownership role, not a support role. It sets the strategy, builds the calendar, makes the content, publishes it, and answers for the numbers. Partners with Creative, PR, Demand Gen, Content, and Product Marketing teams, but it shapes and owns the Social Media program.

The person who does well here is a strategist who is also fast with their hands. They can build a quarter-long narrative for our brands, and can also turn a keynote clip into a live post the same afternoon without waiting on anyone.

What You'll Do

Strategy And Planning

Own a documented organic social strategy for each brand, with a clear point of view on what each channel is for and which audiences it serves (customers, prospects, partners, analysts, candidates, employees).

Maintain a rolling four-week content calendar covering every brand and channel, extended and refreshed weekly, visible to stakeholders.

Set and defend the content mix: executive video, customer stories, product and platform news, events, recruiting, and reactive commentary.

Bring a quarterly plan to leadership that connects social activity to brand, demand, and communications goals.

Work alongside a new social selling agency we will deploy.

Content Creation And Publishing

Write and edit for social: captions, threads, short-form video scripts, and executive posts that hold each brand’s distinct voice.

Produce your own assets. Use Canva, CapCut, or similar to make images and cut short-form video so that routine content ships without waiting on a design queue. You’ll partner with Design on higher-craft, campaign-level work and on reusable templates for recurring post types.

Build repeatable content series and consistent visual formats rather than one‑off posts.

Publish across LinkedIn, X, Instagram, Facebook, and YouTube, adapting format and framing to each platform rather than cross‑posting. You will have a point of view on what content should go on each channel.

Monitor and evaluate additional or emerging channels and make recommendations about where we should activate.

Speed On Moments that Matter

For events, launches, and known milestones, have content and creative prepared in advance so posts can happen in the moment.

Cover live moments such as keynotes, events, internal all‑hands, offsites, etc. yourself and capture raw video and photos to capitalize on those moments and momentum quickly.

Monitor news, industry reports, and cultural moments for places our brands and executives can credibly add something.

Executive And Employee Social

Draft, schedule, and manage social content for select senior leaders.

Identify commentary opportunities where an executive perspective lands better than a brand post.

Run the employee advocacy program end to end: recruit participants, supply content people actually want to share, and grow participation.

Measurement

Own the numbers. Define the KPIs that matter per channel and per brand, and report monthly on what performed, what didn’t, and what you’re changing as a result.

Identify top-performing posts each month and use format testing to make deliberate decisions rather than posting on habit. More volume is not the goal; engagement and impact are.

Use Sprout Social, Google Analytics, and potentially additional tools to inform reporting.

Brand Safety And Standards

Every post gets a human read for accuracy, relevance, messaging alignment, and voice before it goes out. Attention detail is a must.

Uphold brand standards across all social touchpoints, monitor for social media policy issues, and partner with PR and Community on crisis response.

Who You Are

5+ years in social media strategy and content creation, in-house or agency, with B2B tech experience preferred.

You’ve owned a program, not just a queue. You’ve set the agenda somewhere rather than executing someone el