Sr. Social Media Manager

SalaryGuide; United States; Remote; USD 142,000 - 170,000; Full time

Benefits offered by this job

Equity

Medical benefits

Dental benefits

Vision benefits

Flexible PTO

Job summary

MasterClass is seeking a Sr. Social Media Manager to own the organic social strategy for Certificates, with a remote-first setup and a focus on professional audiences across LinkedIn, Instagram, and YouTube.

In this role you will blend strategic thinking with hands-on content development, publishing, and optimization, collaborating with Creative, Marketing, GTM, and cross-functional teams to grow engaged audiences and turn insights into compelling content. Remote with global collaboration.

Qualifications

• 7+ years owning organic social for a recognized brand.
• Deep expertise in LinkedIn, Instagram, and YouTube, with a focus on professional audiences.
• Ability to move between big-picture strategy and hands-on execution.
• Experience using social performance data and audience insights to guide content and strategy.
• Strong cross-functional collaboration in fast-paced environments.
• Understanding of internet culture and trends and turning them into brand-appropriate content.

Responsibilities

• Own organic social strategy and execution from kickoff through launch and optimization.
• Develop and manage content across LinkedIn, Instagram, and YouTube for professional audiences.
• Partner with Creative, Marketing, GTM, and cross-functional teams on social concepts.
• Use performance data to refine content, formats, and channel strategy and share findings.
• Support evergreen and AI-enabled social initiatives to improve creativity and efficiency.

Skills

Organic social ownership

LinkedIn expertise

Instagram and YouTube

Cross-functional collaboration

Analytics and insights

AI-enabled workflows

Job description

Own organic social for MasterClass, with a particular focus on bringing MasterClass Certificates to professional audiences. This remote Sr. Social Media Manager role combines strategy with hands-on creative development, publishing, and optimization across LinkedIn, Instagram, and YouTube.

The disclosed salary range is $142,000 - $170,000 USD for NYC, California, and Washington. MasterClass is looking for 7+ years of experience owning organic social for a recognized brand, with particular strength in LinkedIn and growing engaged audiences.

Role Snapshot

• Title: Sr. Social Media Manager
• Company: MasterClass
• Workplace: Remote
• Eligible U.S. locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, OR, PA, TN, TX, UT, WA
• Eligible Canadian locations: Ontario and British Columbia
• Salary: $142,000 - $170,000 USD for NYC/CA/WA
• Experience: 7+ years owning organic social for a recognized brand

Company Overview

MasterClass is a streaming platform offering access to more than 200 instructors and classes across fields including Arts & Entertainment, Business, Design & Style, Sports & Gaming, and Writing. Its instructors include creators, thinkers, makers, and leaders sharing their knowledge and stories. MasterClass has a remote-first workforce with collaborative workspaces in San Francisco and Kitchener, Ontario.

About the Role

You’ll help shape how MasterClass shows up across social, owning end-to-end organic social strategy and execution for Certificates while contributing to evergreen and broader brand initiatives. Working closely with Creative, Marketing, GTM, and other teams, you’ll build programs that grow engaged audiences, strengthen the brand, and turn performance insights into better content. You’ll also help develop AI-enabled social workflows and creative processes.

Responsibilities

• Own organic social strategy and execution, from campaign kickoff and content development through launch, publishing, and optimization.
• Develop and manage content across LinkedIn, Instagram, and YouTube, tailoring creative and storytelling to each platform and audience.
• Partner with Creative, Marketing, GTM, and cross-functional teams on social concepts and integrate social into campaign planning and execution.
• Use performance data and audience insights to refine content, formats, and channel strategy, communicating findings and recommendations to stakeholders.
• Support evergreen and ad-hoc social initiatives while helping build AI-enabled frameworks and workflows that improve creativity and efficiency.

Qualifications

• 7+ years owning organic social for a recognized brand, with a proven record of building and growing engaged audiences.
• Deep expertise in LinkedIn, Instagram, and YouTube, especially LinkedIn and content for professional audiences.
• Ability to move between big-picture strategy and hands-on execution.
• Experience using social performance data and audience insights to guide content, formats, and strategy.
• Strong cross-functional collaboration skills and comfort working in fast-paced environments.
• An understanding of internet culture and trends, with the ability to turn them into relevant, brand-appropriate content.

MasterClass encourages applications from candidates who believe they would be a strong addition, even if their experience or skills do not match every requirement.

Compensation and Benefits

• Salary range: $142,000 - $170,000 USD for NYC, California, and Washington.
• MasterClass uses a location-based compensation strategy. The disclosed range has not been adjusted for geographic differences in other locations.
• Equity and comprehensive benefits, including medical, dental, vision, and flexible PTO.
• If a candidate's experience differs from the posted expectations, MasterClass may communicate an updated salary range during the hiring process.