Senior Social Media Director — B2B & Influencer Strategy

Planit; Baltimore (MD); Hybrid; USD 95,000 - 125,000; Full time

Job summary

Planit is seeking a Social Media Director to lead integrated social strategies across agency accounts. This senior role focuses on transforming platform insights into high-performing programs for B2B clients in building products, construction, and industrial sectors.

You will mentor teams, oversee influencer campaigns, and partner with creative, media, and analytics to drive measurable results while aligning with client KPIs and strategic goals.

Qualifications

• 10+ years of experience in social media strategy, influencer marketing, or integrated digital planning.
• Experience leading B2B accounts, especially in building products or construction.
• Hands-on experience building and running influencer programs, including creator sourcing and budgets.

Responsibilities

• Serve as a senior leader on the Integrated Communications team, providing strategic direction and mentorship across accounts.
• Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification.
• Translate client business goals into social strategies that drive measurable performance.
• Lead influencer strategies: sourcing creators, developing concepts, negotiating contracts, managing budgets, reporting on performance.
• Partner with creative, media, and analytics to develop cross-functional campaigns rooted in platform fluency.
• Define success metrics aligned to client KPIs and optimize performance.
• Bring platform insights and audience trends to clients and internal teams.
• Supervise and mentor mid-level and junior team members with 1:1 coaching.

Skills

Social media strategy

Influencer marketing

Integrated digital planning

B2B marketing

Mentorship

Public speaking

Budget management

Contract negotiation

Campaign analytics

Cross-functional collaboration

Job description

Planit is seeking a Social Media Director to lead integrated social strategies across agency accounts. This senior role focuses on transforming platform insights into high-performing programs for B2B clients in building products, construction, and industrial sectors.

You will mentor teams, oversee influencer campaigns, and partner with creative, media, and analytics to drive measurable results while aligning with client KPIs and strategic goals.