Global Social Strategy Lead — Brand, Growth & Campaigns

blue plate minds; Paoli (CO); On-site; USD 120,000 - 160,000; Full time

Job summary

blue plate minds is seeking a Senior Social Media Strategist to unite B2B and B2C campaigns under one cohesive social strategy, shaping content and driving social for campaigns and the brand across organic, influencer, and paid channels.

You will build a center of excellence across business units, define KPIs, and create dashboards using tools like Sprout Social to guide publishing, listening, engagement, and reporting.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 15+ years of social strategy, comms strategy and/or content strategy experience.
• Deep knowledge of major social platforms and analytics tools including Sprout Social.
• Experience leading cross-functional teams and managing external agencies.

Responsibilities

• Develop an integrated social strategy across business units with organic, influencer, and paid efforts.
• Establish a center of excellence; define playbooks and workflows for social across the company.
• Define KPIs and build dashboards to turn performance data into actionable insights.
• Lead community management and engage brand ambassadors, creators, and influencers.
• Own the social content calendar and oversee paid and organic campaigns with marketing teams.

Skills

Social strategy

Content calendars

Cross-functional collaboration

Analytics dashboards

Education

Bachelor’s degree in Marketing, Communications or related field

Tools

Sprout Social

Job description

blue plate minds is seeking a Senior Social Media Strategist to unite B2B and B2C campaigns under one cohesive social strategy, shaping content and driving social for campaigns and the brand across organic, influencer, and paid channels.

You will build a center of excellence across business units, define KPIs, and create dashboards using tools like Sprout Social to guide publishing, listening, engagement, and reporting.