Senior Social Media Strategy Director: Growth & Influence

Aafpgh; Pittsburgh (Allegheny County); Hybrid; USD 120,000 - 190,000; Full time

Job summary

GH is seeking an experienced Director of Social Media to lead and grow its social media capabilities. This role sets strategic direction for organic and paid social, influencer collaborations, and content strategy.

You will work with clients and internal teams to translate business goals into measurable social programs, mentor talent, and drive growth across platforms including LinkedIn, Instagram, Facebook, X, TikTok, YouTube.

Qualifications

• Lead development of comprehensive social media strategies aligned with client goals.
• Set strategic vision for GH’s social media offering across clients and industries.
• Oversee plans with audience strategies, channel roles, content frameworks, measurable objectives.
• Stay ahead of platform trends and translate them into opportunities for GH.
• Guide integration of social with earned, paid media, influencer marketing, and brand strategy.
• Serve as senior strategic counselor to clients on social media and reputation management.
• Lead high-level strategy presentations and executive conversations.
• Translate business objectives into actionable social strategies.
• Provide senior oversight on sensitive social issues and crisis communications.
• Establish editorial directions for calendars and social storytelling.
• Guide teams in creating platform-native content across LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Reddit.
• Partner with creative, video, and paid media to ensure integrated content.
• Review and elevate high-visibility content and campaigns.
• Lead influencer and creator strategy and partnerships.
• Provide senior oversight of outreach, negotiations, contracts, and reporting.
• Develop creator partnership programs aligning with client objectives.

Responsibilities

• Develop integrated organic and paid social strategies.
• Guide audience segmentation and budget recommendations.
• Establish meaningful KPIs tied to objectives.
• Translate performance data into insights for clients.
• Lead, mentor, and develop social media talent.
• Oversee quality and consistency across accounts.

Skills

Social strategy

Stakeholder mgmt

Client advisory

Team leadership

Paid social

Content strategy

Influencer marketing

Analytics

Crisis comms

Executive communication

Education

Bachelor's degree in Marketing/Communications

Job description

GH is seeking an experienced Director of Social Media to lead and grow its social media capabilities. This role sets strategic direction for organic and paid social, influencer collaborations, and content strategy.

You will work with clients and internal teams to translate business goals into measurable social programs, mentor talent, and drive growth across platforms including LinkedIn, Instagram, Facebook, X, TikTok, YouTube.