B2B Social Media Strategist

PlanIT; Baltimore (MD); Hybrid; USD 55,000 - 70,000; Full time

Job summary

Planit seeks a Social Media Manager to develop and oversee organic social programs for B2B clients, manage content calendars, and pull metrics. The role supports the Social Media Supervisor and requires strong writing and project-management skills.

The ideal candidate has 3–7 years of agency experience, a Bachelor's degree, and proficiency with Facebook, Instagram, LinkedIn, TikTok, Google Suite, Sprout Social, Canva, Sprinklr, and analytics tools.

Qualifications

• 3-7 years of experience in managing social media accounts, preferably in an agency.
• Bachelor's Degree in PR, communications, journalism, marketing, or related field preferred.
• Exceptional writing skills
• Extreme attention to detail and strong organizational skills
• Must have a clear understanding of best practices for Facebook, Instagram, LinkedIn and TikTok, experience with Reddit, YouTube a plus
• Experience with Google Suite, Sprout Social, Canva, Sprinklr, Facebook Ad Manager and Google Analytics a plus
• Ability to work weekend and after-hours, as expected in the 24/7 social media news cycle; travel may be included

Responsibilities

• Develops strategic social media plans for B2B clients.
• Manages community management and client reporting.
• Develops engaging social content aligned with brand guidelines.
• Coordinates with Creative team to ensure on-brand social assets.
• Pulls metrics and provides ROI insights.
• Projects and time management across multiple accounts.
• Keeps up with industry trends for clients.

Skills

Exceptional writing

Attention to detail

Organizational skills

Multi-tasking

Education

Bachelor's degree in communications, PR, journalism, marketing or related field

Tools

Google Suite

Sprout Social

Canva

Sprinklr

Facebook Ad Manager

Google Analytics

Job description

Planit seeks a Social Media Manager to develop and oversee organic social programs for B2B clients, manage content calendars, and pull metrics. The role supports the Social Media Supervisor and requires strong writing and project-management skills.

The ideal candidate has 3–7 years of agency experience, a Bachelor's degree, and proficiency with Facebook, Instagram, LinkedIn, TikTok, Google Suite, Sprout Social, Canva, Sprinklr, and analytics tools.