Senior Social Strategy Lead — Influencer & Performance

Omnicom Media; New York (NY); On-site; USD 108,000 - 132,000; Full time

Job summary

Omnicom Media in New York seeks a senior social and influencer strategy lead to drive integrated campaigns for healthcare brands. You will translate business objectives into actionable social, influencer, and performance plans while guiding senior client discussions with confidence.

Grow audience-first strategies across paid, owned, earned, community management, and creator channels. Lead RFPs, partner evaluations, and cross‑functional collaboration to ensure compliant, effective campaigns.

Qualifications

• 6+ years of experience in social media strategy and influencer marketing.
• Experience building integrated paid, owned, and earned campaigns.
• Healthcare/pharma industry experience preferred.
• Excellent storytelling and executive communication skills.

Responsibilities

• Lead development and execution of integrated social media and influencer strategies.
• Serve as strategic lead for client engagements, translating objectives into social plans.
• Drive audience-first recommendations across paid, owned, earned, and creator channels.
• Leverage insights and platform innovations to identify opportunities for client growth.
• Present strategic recommendations, annual plans, and measurement frameworks to senior stakeholders.
• Oversee influencer programs from planning to evaluation and talent selection.
• Lead influencer RFPs, partner evaluations, and contract negotiations.
• Collaborate with agencies, legal, compliance, and cross-functional teams.
• Guide briefs with clear campaign objectives, metrics, and brand guidelines.

Skills

Social media strategy

Influencer marketing

Strategic client leadership

Executive communication

Content strategy

Tools

Sprinklr

Meltwater

NetBase

Quid

Pathmatics

Socialbakers

Job description

Omnicom Media in New York seeks a senior social and influencer strategy lead to drive integrated campaigns for healthcare brands. You will translate business objectives into actionable social, influencer, and performance plans while guiding senior client discussions with confidence.

Grow audience-first strategies across paid, owned, earned, community management, and creator channels. Lead RFPs, partner evaluations, and cross‑functional collaboration to ensure compliant, effective campaigns.