Senior Social Media Strategist

blue plate minds; Paoli (CO); On-site; USD 120,000 - 160,000; Full time

Job summary

blue plate minds is seeking a Senior Social Media Strategist to unite B2B and B2C campaigns under one cohesive social strategy, shaping content and driving social for campaigns and the brand across organic, influencer, and paid channels.

You will build a center of excellence across business units, define KPIs, and create dashboards using tools like Sprout Social to guide publishing, listening, engagement, and reporting.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 15+ years of social strategy, comms strategy and/or content strategy experience.
• Deep knowledge of major social platforms and analytics tools including Sprout Social.
• Experience leading cross-functional teams and managing external agencies.

Responsibilities

• Develop an integrated social strategy across business units with organic, influencer, and paid efforts.
• Establish a center of excellence; define playbooks and workflows for social across the company.
• Define KPIs and build dashboards to turn performance data into actionable insights.
• Lead community management and engage brand ambassadors, creators, and influencers.
• Own the social content calendar and oversee paid and organic campaigns with marketing teams.

Skills

Social strategy

Content calendars

Cross-functional collaboration

Analytics dashboards

Education

Bachelor’s degree in Marketing, Communications or related field

Tools

Sprout Social

Job description

A Senior Social Media Strategist is needed to join our global B2B and B2C client. This is a high-impact, highly visible role responsible for setting the strategy, shaping the content, and driving social for company campaigns and overall brand. A seasoned professional, this qualified candidate will connect the dots: working across business units and marketing teams to build one robust, cohesive social strategy that supports marketing goals, builds the company brand, and expands the category. Strategy spans organic, influencer, and paid/boosting. Lastly, you’ll ensure content is built not just to engage in-feed, but to be found, shared, amplified, and measured across the broader digital ecosystem.

Responsibilities

• Develop an integrated social strategy across business units — partnering closely with business marketing teams to translate their broader insight led strategies into a clear social plans while also supporting corporate initiatives and brand level stories that extend beyond business unit priorities. This includes aligning organic, influencer/creator, and paid efforts to support campaigns, storytelling, and business objectives from awareness through conversion, and driving social for both individual campaigns and the brand overall.
• Establish and scale Company’s social media practice from the ground up — defining the playbooks, workflows, and standards that allow social to operate as a true center of excellence across the company. Serve as the connective tissue across business units — partnering with teams company-wide to align social efforts, drive social for individual campaigns, and elevate the brand’s overall social presence.
• Define KPIs tied to business outcomes (qualified reach, engaged view rate, shares/saves, CTR to site) and turn performance data into actionable insights through the creation of a dashboard — using Sprout Social or equivalent to manage publishing, listening, engagement, and reporting across channels.
• Connect social strategy to modern discovery behavior – organic search, SEO/AIO, social search, and AI/agentic search.
• Lead community management and influential voice engagement monitor conversations, respond to comments, identify risks, and surface rapid-response and campaign-planning opportunities while proactively recognizing and engaging internal brand ambassadors, third-party partners, creators, and influencers who can help strengthen and extend the brand.
• Own the social content calendar and oversee content development for paid and organic campaigns — including product launches, influencer collaborations, and brand moments — in partnership with marketing teams across domestic and international audiences.
• Manage agency and vendor relationships while leveling up social capability company-wide — setting clear briefs and holding partners accountable to quality and outcomes, and partnering with business units and their agencies to elevate their social know-how through trainings, brainstorms, and content reviews.

Requirements

• Bachelor’s degree in Marketing, Communications or related field required.
• 15+ years of social strategy, comms strategy and/or content strategy experience, ideally in a corporate in-house creative agency, marketing agency, or social agency preferred.
• Deep knowledge of major social platforms, platform best practices, and social publishing/listening/analytics tools, including Sprout Social or comparable platforms required.
• Proven success working across teams, defining social media strategies, leading content calendars that includes experience managing external agencies or vendors required.