Senior SMB Growth & Lifecycle Leader

Amazon; San Diego (CA); On-site; USD 148,000 - 200,000; Full time

Job summary

Amazon Shipping is seeking a Sr. Business Developer to own growth for the Unmanaged/SMB segment, driving expansion across thousands of self-service shippers without one-to-one account management. You will design benefits, enablement, and lifecycle programs to boost shipping volume, retention, and revenue, while building scalable programs that work across the SMB base in the U.S.

and beyond. Collaborate with Product, Tech, and Operations to translate shipper insights into impactful initiatives

Qualifications

• Bachelor's degree required.
• 5+ years of professional or military experience.
• 5+ years of customer growth, lifecycle/retention marketing, account management at scale, or business development experience with a track record of measurable revenue outcomes.
• Experience designing and running customer programs (benefits, loyalty, enablement, or retention) with data-driven measurement.
• Strong verbal and written communication skills with the ability to influence cross-functional stakeholders and thrive in ambiguity.

Responsibilities

• Own settled-base growth -- segment the existing shipper base, identify expansion opportunity (volume, lanes, services), and build lifecycle programs that grow shipping volume per shipper at scale.
• Build the tiered benefits program -- design and launch a non-pricing benefits program (frequent-shipper tiers) that rewards consistent shipping, with a roadmap of benefits that deepen loyalty year over year.
• Run enablement at scale -- build the webinar, content, and best-practice engine that makes thousands of merchants successful simultaneously -- onboarding deepening, feature adoption, and shipping optimization programs.
• Own retention -- build early-warning signals for at-risk shippers, design proactive and reactive save motions with automation/AI at a scalable ROI, and own the regretted-attrition number.
• Own the voice of the shipper (VOS) -- run a scalable mechanism for collecting shipper feedback, walk the store to find friction in the self-service experience, and translate signals into prioritized Product, Tech, and Operations improvements.
• Define and own growth metrics -- set program OKRs (incremental revenue from settled shippers, retention and regretted attrition, program engagement, benefit-tier progression), track rigorously, and iterate to maximize ROI.
• Work backwards from shipper needs -- earn trust by diving deep into shipper economics, shipping patterns, and pain points to design programs merchants actually value.
• Own your domain end-to-end -- operate as the subject matter expert for your channel, define BD strategy that complements the product strategy, and deliver results through scalable mechanisms rather than one-off effort.
• Think big and innovate -- replace what account management does for enterprise customers with programs, benefits, and automation that scale to tens of thousands of SMBs.

Skills

Customer growth

Lifecycle/retention marketing

Account management at scale

Business development experience

Data-driven measurement

Communication skills

Education

Bachelor's degree

Tools

SQL

Analytics

Job description

Amazon Shipping is seeking a Sr. Business Developer to own growth for the Unmanaged/SMB segment, driving expansion across thousands of self-service shippers without one-to-one account management. You will design benefits, enablement, and lifecycle programs to boost shipping volume, retention, and revenue, while building scalable programs that work across the SMB base in the U.S.

and beyond. Collaborate with Product, Tech, and Operations to translate shipper insights into impactful initiatives