Senior SMB Growth & Direct-Response Account Lead

The E.W. Scripps Company; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Retirement plan with match

Disability and life insurance

Employee assistance program

Job summary

The E.W. Scripps Company in New York City is seeking a Sr. Account Manager for SMB Growth & Direct Response to strengthen advertiser and agency relationships across linear TV, digital, and streaming/CTV.

You will drive campaign performance, craft strategic partnerships, and optimize revenue while coordinating cross‑functional teams. You will manage day‑to‑day campaigns, analyze KPIs such as CPA, CPL, and ROAS, and present actionable insights to clients and internal stakeholders.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally, 5+ years of experience in related field preferred.

Responsibilities

• Manage day-to-day execution, delivery, and performance of assigned accounts and campaigns to meet client objectives, revenue goals, retention targets, and KPIs.
• Serve as a contact for advertisers and agencies, understanding business objectives and providing responsive support with upselling opportunities.
• Partner with account executives and sales leadership on media plans, proposals, and pipeline management.
• Proactively monitor campaign pacing, delivery, and performance; analyze KPIs including CPA, CPL, ROAS, conversion, reach, and frequency; implement optimization strategies.
• Analyze campaign and account performance data to identify trends, opportunities, and areas for improvement, and develop client-facing reports and strategic insights.
• Coordinate the campaign lifecycle from proposal through order entry, trafficking, scheduling, optimization, reporting, makegoods, and reconciliation.
• Collaborate with Sales, Ad Operations, Traffic, Inventory, Research, Marketing, Content, Finance, and other teams to ensure planning, execution, and delivery.

Skills

Strategic account management

Campaign optimization

Client relationship management

Analytical skills

Presentation & communication

Education

BS/BA in related discipline

Tools

CRM

Analytics platforms

Microsoft Office

Job description

The E.W. Scripps Company in New York City is seeking a Sr. Account Manager for SMB Growth & Direct Response to strengthen advertiser and agency relationships across linear TV, digital, and streaming/CTV.

You will drive campaign performance, craft strategic partnerships, and optimize revenue while coordinating cross‑functional teams. You will manage day‑to‑day campaigns, analyze KPIs such as CPA, CPL, and ROAS, and present actionable insights to clients and internal stakeholders.