Sr. Account Manager, SMB Growth & Direct Response

The E.W. Scripps Company; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Retirement plan with match

Disability and life insurance

Employee assistance program

Job summary

The E.W. Scripps Company in New York City is seeking a Sr. Account Manager for SMB Growth & Direct Response to strengthen advertiser and agency relationships across linear TV, digital, and streaming/CTV.

You will drive campaign performance, craft strategic partnerships, and optimize revenue while coordinating cross‑functional teams. You will manage day‑to‑day campaigns, analyze KPIs such as CPA, CPL, and ROAS, and present actionable insights to clients and internal stakeholders.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally, 5+ years of experience in related field preferred.

Responsibilities

• Manage day-to-day execution, delivery, and performance of assigned accounts and campaigns to meet client objectives, revenue goals, retention targets, and KPIs.
• Serve as a contact for advertisers and agencies, understanding business objectives and providing responsive support with upselling opportunities.
• Partner with account executives and sales leadership on media plans, proposals, and pipeline management.
• Proactively monitor campaign pacing, delivery, and performance; analyze KPIs including CPA, CPL, ROAS, conversion, reach, and frequency; implement optimization strategies.
• Analyze campaign and account performance data to identify trends, opportunities, and areas for improvement, and develop client-facing reports and strategic insights.
• Coordinate the campaign lifecycle from proposal through order entry, trafficking, scheduling, optimization, reporting, makegoods, and reconciliation.
• Collaborate with Sales, Ad Operations, Traffic, Inventory, Research, Marketing, Content, Finance, and other teams to ensure planning, execution, and delivery.

Skills

Strategic account management

Campaign optimization

Client relationship management

Analytical skills

Presentation & communication

Education

BS/BA in related discipline

Tools

CRM

Analytics platforms

Microsoft Office

Job description

Are you ready to make an impact at the intersection of media innovation and client success? Scripps is seeking a strategic Sr. Account Manager, SMB Growth & Direct Response to join our dynamic team in New York City. In this role, you'll be the driving force behind strengthening advertiser and agency relationships while delivering integrated media solutions that span linear television, digital, and streaming/CTV platforms. If you're passionate about maximizing campaign performance and building strategic partnerships that drive real business results, this is your opportunity to shine.

WHAT YOU'LL DO

• Manage the day-to-day execution, delivery, and performance of assigned accounts and campaigns to meet client objectives, revenue goals, retention targets, and performance KPIs.
• Serve as a contact for advertisers and agencies, developing a strong understanding of their business objectives, target audiences, marketing strategies, and performance goals while providing responsive, solutions-oriented support as well as upselling opportunities.
• Partner with account executives and sales leadership on media plans, proposals, presentations, pipeline management, account growth, retention, and opportunities to increase advertiser investment.
• Proactively monitor campaign pacing, delivery, and performance; analyze KPIs including CPA, CPL, ROAS, response, conversion, reach, and frequency; and implement optimization strategies to maximize campaign effectiveness.
• Analyze campaign and account performance data to identify trends, opportunities, and areas for improvement, and develop client-facing reports, campaign recaps, recommendations, and strategic insights.
• Coordinate the campaign lifecycle from proposal through order entry, trafficking, scheduling, optimization, reporting, makegoods, and reconciliation while maintaining accurate account, campaign, and revenue information in applicable systems.
• Partner with Sales, Ad Operations, Traffic, Inventory, Research, Marketing, Content, Finance, and other internal teams to ensure effective planning, execution, issue resolution, and delivery of client commitments.

WHAT YOU'LL NEED

• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 5+ years of experience in related field preferred

WHAT YOU'LL BRING

• Demonstrated understanding of national advertising landscapes, agency structures, and enterprise-level client requirements preferred
• Strong and comprehensive understanding of linear TV, digital, and streaming/CTV media planning, buying, and optimization across integrated platforms
• Knowledge of Direct Response advertising, performance metrics (CPA, CPL, ROAS, conversion rates), and campaign management processes
• Strong analytical skills to interpret campaign data, identify optimization opportunities, and translate insights into actionable recommendations
• Exceptional client-service and communication skills
• Ability to effectively present strategic recommendations to advertisers, agencies, and internal stakeholders
• Demonstrated capability in end-to-end campaign oversight with focus on revenue optimization and strategic partnership alignment
• Proficiency in CRM, analytics platforms, and Microsoft Office with strong organizational skills to prioritize competing demands in fast-paced environments

WHERE YOU'LL LIVE, WORK AND PLAY

New York City is the epicenter of media, advertising, and innovation—and there's no better place to advance your career in strategic account management. As the nation's largest media market, NYC offers unparalleled access to leading agencies, brands, and industry events. Beyond work, the city pulses with world‑class dining, arts, culture, and entertainment. From Broadway shows to rooftop bars, Central Park to Brooklyn's vibrant neighborhoods, you'll find endless ways to explore and be inspired. With excellent public transportation and a hybrid work model, you'll enjoy the perfect balance of professional growth and urban living at its finest.

#LI-SM2

#LI-Hybrid

COMPENSATION RANGE:

Annual Salary: $110,000.00 - 140000Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.

ADDITIONAL BENEFITS:

• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

AtScripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.