Senior SMB Growth & Direct Response Lead

ION Media Networks, Inc.; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

Retirement plan with company match

Insurance (disability, life)

Job summary

The E.W. Scripps Company in New York City is seeking a Sr. Account Manager, SMB Growth & Direct Response to strengthen advertiser and agency relationships and deliver integrated media solutions across linear TV, digital, and streaming platforms.

You will manage day‑to‑day campaign performance, partner with sales teams, analyze KPIs like CPA and ROAS, and craft strategic recommendations to maximize revenue and client success in a fast‑paced, hybrid work environment.

Qualifications

• BS/BA in related discipline (or equivalent years of experience).
• 5+ years of experience in related field preferred.

Responsibilities

• Manage day‑to‑day execution, delivery and performance of assigned accounts and campaigns to meet client objectives, revenue goals, retention targets, and KPIs.
• Serve as main contact for advertisers and agencies, understanding business objectives and providing responsive, solutions‑oriented support with upsell opportunities.
• Partner with account executives and sales leadership on media plans, proposals, and pipeline management.
• Monitor pacing, delivery and performance; analyze KPIs (CPA, CPL, ROAS) and optimize campaigns for better results.
• Develop client‑facing reports, recaps, and strategic insights from campaign data.
• Coordinate the campaign lifecycle from proposal to reconciliation while maintaining accurate revenue information.

Skills

Account management

Media planning

Campaign optimization

Client servicing

CRM

Education

BS/BA in related discipline

Tools

CRM

Job description

The E.W. Scripps Company in New York City is seeking a Sr. Account Manager, SMB Growth & Direct Response to strengthen advertiser and agency relationships and deliver integrated media solutions across linear TV, digital, and streaming platforms.

You will manage day‑to‑day campaign performance, partner with sales teams, analyze KPIs like CPA and ROAS, and craft strategic recommendations to maximize revenue and client success in a fast‑paced, hybrid work environment.