Senior Site Merchandising Lead: Customer Journey & Conversion

BoF Careers; San Francisco (CA); On-site; USD 138,000 - 179,000; Full time

Benefits offered by this job

Merchandise discount: 50% off regular‑

Paid Time Off

Volunteer hours

401(k) with company match

Employee stock purchase plan

Medical, dental, vision and life 보험

Job summary

Athleta is seeking a Sr. Manager, Site Merchandising - Customer Journey, Site Strategy & Product Photography to lead digital merchandising and optimize how customers discover, shop, and buy across US/Canada sites.

You will shape visual navigation, landing pages, and outfitting, while directing photography workflows to boost conversion and purchase paths. This role emphasizes data-driven decisions and cross-functional collaboration.

Responsibilities

• Lead site merchandising linking & landing strategy for total site, app, & navigation with a focus on driving discovery-to-purchase conversion.
• Drive weekly funnel reporting, delivering clear insights-to-action analysis that optimizes the end-to-end customer journey.
• Own the end-to-end process for Product Photography on Figure (PPOF) in partnership with Studio and Creative teams, ensuring product imagery supports conversion.
• Own GEO/ SEO (in partnership with Content), outfitting, and key functionality upgrades in partnership with the Central org.
• Partner on a data-driven roadmap with Innovation Teams to optimize customer journeys and purchase pathways in partnership with Site, Product, Marketing, and Content teams.
• Establish and execute a test-and-learn agenda to continuously improve conversion, site flow, and merchandising effectiveness; own the insights-to-action process.
• Champion and help operationalize cross-functional pod structures in partnership with Production to ensure seamless execution across Site, Product, and Marketing.
• Lead, coach, and mentor a team of assistant merchants and coordinators, fostering a culture of innovation, experimentation, and accountability.

Skills

Leadership

Data-driven

Cross-functional collaboration

Test-and-learn mindset

Job description

Athleta is seeking a Sr. Manager, Site Merchandising - Customer Journey, Site Strategy & Product Photography to lead digital merchandising and optimize how customers discover, shop, and buy across US/Canada sites.

You will shape visual navigation, landing pages, and outfitting, while directing photography workflows to boost conversion and purchase paths. This role emphasizes data-driven decisions and cross-functional collaboration.