Senior Manager, Digital Merchandising & Customer Journeys

Athleta; San Francisco (CA); On-site; USD 138,000 - 179,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off

Volunteer hours (on the clock)

401(k) plan with company match

Employee stock purchase plan

Medical, dental, vision and life保险

Job summary

Athleta is seeking a Sr. Manager, Site Merchandising to direct customer journeys, product photography, and site-wide merchandising across the US and Canada.

You will shape navigation, recommendations, and outfitting to improve conversion and basket growth while leading cross-functional pods and a growing team of merchants and coordinators. You will partner with Content, Studio, Marketing, and Product teams to set testing agendas, analyze funnel data, and deliver actionable insights that enhance

Responsibilities

• Lead site merchandising linking & landing strategy for total site, app, & navigation with a focus on driving discovery-to-purchase conversion.
• Drive weekly funnel reporting, delivering clear insights-to-action analysis that optimizes the end-to-end customer journey.
• Own the end-to-end process for Product Photography on Figure (PPOF) in partnership with Studio and Creative teams, ensuring product imagery supports conversion.
• Own GEO/SEO coordination with Content, outfitting, and key functionality upgrades in partnership with the Central org.
• Partner on a data-driven roadmap with Innovation Teams to optimize customer journeys and purchase pathways with Site, Product, Marketing, and Content teams.
• Establish and execute a test-and-learn agenda to continuously improve conversion, site flow, and merchandising effectiveness; own insights-to-action.
• Champion cross-functional pod structures in partnership with Production to ensure seamless execution across Site, Product, and Marketing.
• Lead, coach, and mentor a team of assistant merchants and coordinators, fostering a culture of innovation and accountability.
• Provide strong leadership with goal setting, performance feedback, and career development support.

Job description

Athleta is seeking a Sr. Manager, Site Merchandising to direct customer journeys, product photography, and site-wide merchandising across the US and Canada.

You will shape navigation, recommendations, and outfitting to improve conversion and basket growth while leading cross-functional pods and a growing team of merchants and coordinators. You will partner with Content, Studio, Marketing, and Product teams to set testing agendas, analyze funnel data, and deliver actionable insights that enhance