Athleta Senior Manager, Site Merchandising - Customer Journey & Site Strategy

Athleta; San Francisco (CA); On-site; USD 138,000 - 179,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical insurance

Dental insurance

Vision insurance

Life insurance

Job summary

Athleta is seeking a Senior Manager, Site Merchandising to lead cross-site customer journeys and digital merchandising strategy for U.S. and Canada sites. You will shape discovery-to-purchase paths, optimize navigation, landing pages, and recommendations to drive conversion and basket growth.

You will set testing agendas, partner with Studio/Creative for PPOF imagery, and guide a pod-based, cross-functional team to deliver impactful results across Site, Product, Marketing, and Content teams.

Responsibilities

• Lead site merchandising linking & landing strategy with a focus on driving discovery-to-purchase conversion.
• Drive weekly funnel reporting with insights-to-action to optimize the customer journey.
• Own end-to-end Product Photography operations in collaboration with Studio and Creative teams to support conversion.
• Oversee GEO/SEO improvements, outfitting, and key functionality upgrades in partnership with Central org.
• Collaborate on a data-driven roadmap with Innovation Teams to optimize journeys and purchase pathways.
• Establish and execute a test-and-learn agenda to improve conversion and site flow.
• Lead cross-functional pods to ensure seamless execution across Site, Product, and Marketing.
• Provide coaching and development for a team of assistant merchants and coordinators.

Job description

About Athleta

For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About the role

The Sr. Manager, Site Merchandising - Customer Journey, Site Strategy & Product Photography on Figure (PPOF) will lead the design and execution of digital merchandising strategies that optimize how customers lands, shops, and convert across our U.S. and Canada sites. Unlike category-specific roles, this position owns cross-site customer journeys - including PLPs (Visual Navs, ISMs), navigation frameworks, landing page linking, recommendations, and outfitting, all focused on driving stronger conversion and purchase outcomes. This leader will directly influence site conversion, basket growth, and customer satisfaction by shaping how customers discover, evaluate, and purchase products online. The role is also responsible for setting and executing testing agendas and helping to structure cross-functional pods that enable seamless delivery.

What you'll do

• Lead site merchandising linking & landing strategy for total site , app, & navigation with a focus on driving discovery-to-purchase conversion. In partnership with Women's Site Merchandising team
• Drive weekly funnel reporting, delivering clear insights-to-action analysis that optimizes the end-to-end customer journey
• Own the end-to-end process for Product Photography on Figure (PPOF) in partnership with Studio and Creative teams, ensuring product imagery supports conversion.
• Own GEO/ SEO (in partnership with Content ), outfitting , and key functionality upgrades (including UAT and cross-functional collaborations) in partnership with the Central org.
• Partner on a data-driven roadmap with Innovation Teams to optimize customer journeys and purchase pathways in partnership with Site, Product , Marketing, and Content teams.
• Establish and execute a test-and-learn agenda to continuously improve conversion, site flow, and merchandising effectiveness; own the insights-to-action process.
• Champion and help operationalize cross-functional pod structures in partnership with Production to ensure seamless execution across Site, Product, and Marketing.
• Lead, coach, and mentor a team of assistant merchants and coordinators, fostering a culture of innovation, experimentation, and accountability.
• Provide strong people's leadership, including goal setting, performance feedback, and career development support.

Who you are

• You are a customer-obsessed, data-driven digital merchandising leader who sees the site through the customer's eyes and knows how to turn insights into action. You connect site experience, merchandising, product, marketing, content, and creative to build intuitive journeys that help customers discover the right products, build confidence, and ultimately convert .
• You are equally comfortable diving into funnel performance and identifying friction as you are setting a broader customer journey strategy and influencing cross-functional roadmaps. You bring a strong test-and-learn mindset , using customer behavior, site performance, and experimentation to continuously improve navigation, landing experiences, recommendations, outfitting, imagery, and purchase pathways.
• Most importantly, you are a collaborative people leader and change agent . You can bring multiple teams together around a shared customer problem, translate complex insights into clear priorities, and develop a high-performing team that operates with curiosity, accountability, and a bias toward action.

Salary Range:

$137,500.00 - $178,800.00

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.