Performance Marketing Leader – SEM/SEO

LHH; Milwaukee (WI); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading marketing consultancy in Milwaukee is seeking a hands-on performance marketing leader to drive measurable results. The role involves executing high-impact SEM and SEO campaigns while managing the full lifecycle of paid campaigns. Candidates should have over 5 years of experience with Google Ads, SEO, and programmatic advertising. Strong analytical skills and a lead-by-example mindset are essential. This is a full-time position ideal for data-driven professionals.

Qualifications

• 5+ years of hands-on experience managing and optimizing SEM, PPC, and SEO campaigns.
• Advanced proficiency in Google Ads, GA4, Google Tag Manager, and conversion funnel analytics.
• Strong knowledge of keyword research, targeting, and SEO best practices.

Responsibilities

• Lead and execute high-impact SEM and SEO campaigns.
• Develop and implement go-to-market strategies aligned with sales objectives.
• Manage the full lifecycle of paid campaigns across Google Ads and programmatic platforms.

Skills

SEM

PPC

Google Ads

SEO

Programmatic Advertising

GA4

Google Tag Manager

Data-Driven Decision Making

Job description

Sr. Executive Search Consultant/Recruiter/Headhunter at LHH (Formerly Paladin) | Sourcing Milwaukee's Top Digital, Marketing, Creative and Sales…

We’re looking for a hands-on performance marketing leader who thrives on rolling up their sleeves and driving measurable results. This role requires deep expertise in SEM, PPC, Google Ads, SEO, and Programmatic advertising, combined with the ability to lead by example and mentor a team through practical execution.

What You’ll Do

• Lead and execute high-impact SEM and SEO campaigns that grow digital footprint and drive conversions.
• Develop and implement go-to-market strategies that align with growth marketing and sales objectives.
• Manage the full lifecycle of paid campaigns across Google Ads and programmatic platforms—from planning and creative approvals to launch and optimization.
• Treat YouTube as a search engine, leveraging video campaigns for reach and engagement.
• Set up and maintain GA4 dashboards, tracking reports, conversion goals, and tagging across web properties.
• Deliver daily and weekly performance reports on CAC, CPI, CPC, and traffic metrics.
• Stay ahead of industry trends and competitive insights to continuously refine strategies.

What You Bring

• 5+ years of hands-on experience managing and optimizing SEM, PPC, and SEO campaigns.
• Advanced proficiency in Google Ads, GA4, Google Tag Manager, and conversion funnel analytics.
• Strong knowledge of keyword research, targeting, and SEO best practices.
• Experience with programmatic advertising and DSP platforms.
• Highly organized, data-driven, and comfortable balancing strategy with execution.
• Excellent communication skills and a lead-by-example mindset.
• Agency experience is a plus.

Seniority Level: Mid-Senior level

Employment Type: Full-time

Job Function: Marketing and Advertising

Industries: Manufacturing, Advertising Services, and Marketing Services