Search Engine Marketing Manager (SEM) at Yelp

Feedinkoo; United States; On-site; USD 89,000 - 150,000; Full time

Benefits offered by this job

Medical, Vision, Dental

15 days PTO

12 paid holidays

Parental leave (up to 14 weeks)

Wellness subsidy

Work-from-home reimbursement

FSA

401(k)

Employee stock purchase plan

Job summary

Yelp is seeking an experienced Paid Search Marketing professional to manage day-to-day SEM operations, optimizing campaigns, bids, and landing pages. You will analyze performance data from internal systems and third-party tools to drive profitability and growth.

You will also design testing roadmaps, evaluate results with Excel/SQL, and collaborate with analytics and tech teams to advance portfolio management capabilities.

Qualifications

• 4+ years of experience managing Google Ads and Bing Ads with large keyword portfolios and high monthly budgets.
• Deep understanding of automated search bidding strategies including tCPA and tROAS.
• Excellent analytical skills with ability to translate trends into insights.
• Advanced Excel skills; SQL is a plus.
• Bachelor’s degree in a quantitative field.

Responsibilities

• Manage day-to-day operations for paid search marketing: campaigns, bids, ad copy, and landing pages.
• Analyze performance metrics from internal databases, third-party systems, APIs, and data feeds to drive growth.
• Monitor SEM portfolio performance using in-house systems; use Excel, Tableau, and SQL for analysis.
• Create a roadmap for ongoing testing to achieve performance targets.
• Coordinate with analytics and technology teams for performance deep dives.

Skills

Google Ads

Bing Ads

Keyword management

tCPA / tROAS

Excel

SQL

Tableau

Leadership & collaboration

Education

Bachelor’s degree in a quantitative field

Tools

Tableau

Job description

Summary

Yelp’s cutting edge performance marketing team is on a mission to help connect consumers with local businesses and service professionals. Our team works together to drive growth and positive contribution margin by acquiring new customers, new businesses, and maximizing yield and revenue from paid marketing channels. The team has large budgets, dedicated support from Google and Bing, and wide‑open opportunities for growth.

What You’ll Do

• Manage the day‑to‑day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages, and more.
• Obsess over data. You will analyze performance metrics from internal database tools, third‑party systems, APIs, and data feeds to drive growth in profit.
• Monitor and report on daily SEM portfolio performance using our in‑house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL.
• Create a roadmap for continual innovative testing to drive growth and ongoing optimization to achieve performance targets.
• Conduct tests on SEM best practices including:
  • Portfolio Expansions
  • Traffic Curation
  • Ad Copy Testing
• Evaluate test results using Excel and Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant.
• Think big picture: prepare, analyze and communicate performance metrics for completed projects to the team and key stakeholders across the business.
• Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices.
• Collaborate with our in‑house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.

What It Takes To Succeed

• 4+ years of experience using Google Ads and Bing Ads with large keyword portfolios and at least a high 6‑figure to 7‑figure monthly search budget required.
• Deep understanding of automated search bidding strategies including tCPA and tROAS required.
• Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
• Advanced proficiency with Excel is a must (for example, a power user leveraging VLOOKUPs and pivot tables). Ability to use SQL is a big plus.
• Bachelor’s degree in a quantitative field (e.g., mathematics, statistics, computer science, etc.).
• Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, and being open to other perspectives).

What You’ll Get

• Full medical, vision, and dental from day one.
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy.
• Work‑from‑home reimbursement.
• Flexible spending account.
• 401(k) retirement savings plan.
• Employee stock purchase plan.
• Compensation range $89,000 – $150,000 annually. A bonus and benefits may also be offered.

Closing

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts is closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal‑opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. Actual salary offered may vary based on multiple factors, including but not limited to an individual’s location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail] or 415‑969‑8488.