Senior SEM Leader: AI-Driven Growth & Strategy

PMG; Dallas, New York (TX, NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Healthcare

AI training & tools

Job summary

PMG is seeking a Paid Search Marketing Director in Dallas to lead complex search programs and align investments with client goals. You’ll guide strategy across Google Ads and Microsoft Ads, partner with analytics, media, and creative teams, and mentor a growing SEM practice.

You will use data-driven insights, test-and-learn methods, and PMG’s Alli platform to optimize performance, drive incremental growth, and deliver measurable outcomes for clients.

Qualifications

• 10+ years of experience in paid search, digital media, performance marketing, or a related field, with a bachelor’s degree or equivalent experience.
• Advanced expertise in paid search strategy and activation across platforms such as Google Ads and Microsoft Ads, with experience leading sophisticated programs focused on measurable business outcomes.
• Demonstrated experience providing strategic leadership across large or complex client engagements, connecting paid search investments and performance to broader marketing and business objectives.
• Advanced proficiency in data analysis, measurement, forecasting, budget management, and performance reporting, with the ability to translate complex information into clear strategic recommendations.
• Deep understanding of advanced paid search strategies, including bidding optimization, audience segmentation, keyword strategy, automation, creative experimentation, and test-and-learn frameworks.

Responsibilities

• Provide strategic leadership across complex paid search programs, ensuring campaign strategies, investments, and execution align with client business objectives and deliver measurable results.
• Lead the development and implementation of advanced paid search strategies across platforms including Google Ads and Microsoft Ads, translating channel performance into actionable business recommendations.
• Serve as a senior strategic partner to clients, connecting paid search performance, consumer behavior, and market dynamics to broader business and marketing priorities.
• Oversee paid search performance and optimization across client portfolios, guiding teams on bidding strategies, audience segmentation, keyword expansion, creative experimentation, and other opportunities to improve outcomes.
• Lead paid search planning and budget strategy, helping teams allocate investments effectively while identifying opportunities to drive incremental growth and maximize business impact.
• Establish and advance test-and-learn frameworks across paid search programs, using experimentation and analysis to inform strategy and scale successful approaches.
• Guide measurement and reporting strategies, ensuring teams move beyond platform metrics to deliver clear insights, recommendations, and narratives that connect paid search activity to client outcomes.
• Build and maintain strategic relationships with search platforms and industry partners, identifying opportunities to bring new capabilities, insights, and innovation to clients.
• Partner with leaders across media, creative, analytics, strategy, and technology to develop cohesive cross-channel approaches and strengthen the role of paid search within broader marketing programs.
• Drive adoption and strategic use of PMG’s proprietary platform, Alli, partnering cross-functionally to identify opportunities for automation, optimization, and greater efficiency across paid search programs.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making across the SEM practice.
• Stay at the forefront of search industry developments, platform changes, consumer behavior, and emerging technologies, translating relevant trends into opportunities for clients and the broader team.
• Mentor and develop team members, providing coaching, technical guidance, and strategic context that supports professional growth and builds deeper paid search expertise across the organization.
• Help establish best practices, operating standards, and strategic priorities for the SEM discipline, identifying opportunities to continuously improve how the team works and delivers value.

Skills

Paid search strategy

Leadership

Data analysis

Budget management

Client relationships

Cross-functional collaboration

A/B testing

Automation

Education

Bachelor's degree

Tools

Microsoft Excel

Google Analytics

Job description

PMG is seeking a Paid Search Marketing Director in Dallas to lead complex search programs and align investments with client goals. You’ll guide strategy across Google Ads and Microsoft Ads, partner with analytics, media, and creative teams, and mentor a growing SEM practice.

You will use data-driven insights, test-and-learn methods, and PMG’s Alli platform to optimize performance, drive incremental growth, and deliver measurable outcomes for clients.