Senior Paid Search Leader: Strategy, Campaigns & Growth

Adelphi Group; Austin (TX); Sur place; USD 120 000 - 160 000; Plein temps

Résumé du poste

GSD&M in Austin is seeking an Associate Media Director, Paid Search, to lead paid search strategy, drive brand awareness, and optimize digital performance across platforms like Google Ads, Microsoft Ads and Bing Ads.

This role partners with cross‑functional teams, mentors a team of digital media specialists, delivers real‑time dashboards, and communicates performance to clients while ensuring budget discipline.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 7+ years of experience in digital marketing, with a focus on paid search and PPC management.
• Strong analytical skills with hands-on keyboard experience managing large, complex paid search accounts across multiple platforms (GA, GA4, Microsoft Ads, SA360).
• Deep knowledge of SEM with ability to develop thought leadership POVs; SEO experience is a plus.
• Proven experience developing and executing strategies for multiple business lines with tailored paid search approaches.
• Excellent communication and interpersonal skills; ability to present complex data clearly to clients.
• Leadership and team management experience; ability to grow team careers.

Responsabilités

• Strategy Development: Create and implement comprehensive paid search strategies aligned with marketing objectives and budget.
• Campaign Management: Plan, execute, and optimize large-scale paid search campaigns across Google Ads, Microsoft Ads, Bing Ads, etc., for maximum ROI.
• Performance Analysis: Analyze data to identify which campaigns and keywords drive leads and acquisitions; inform optimization.
• Real-Time Dashboard & Reporting: Build dashboards and reports for weekly client updates; ensure proper attribution tracking.
• Team Leadership: Guide and mentor a team of digital media specialists to foster growth and collaboration.
• Cross-Functional Collaboration: Work with SEO, content, creative, and analytics for integrated campaigns.
• Market Research: Monitor industry trends and opportunities for innovation.
• Budget Management: Track spend and optimize allocation to meet targets.
• Client Relations: Communicate performance and strategy adjustments with stakeholders.

Connaissances

Paid search

PPC management

Google Ads

Microsoft Ads

SA360

Analytics

Leadership

Communication

Digital marketing

Formation

Bachelor’s degree in Marketing/Business or related field

Master’s degree preferred

Outils

Marin software

Description du poste

GSD&M in Austin is seeking an Associate Media Director, Paid Search, to lead paid search strategy, drive brand awareness, and optimize digital performance across platforms like Google Ads, Microsoft Ads and Bing Ads.

This role partners with cross‑functional teams, mentors a team of digital media specialists, delivers real‑time dashboards, and communicates performance to clients while ensuring budget discipline.