Senior Programmatic Lead: Drive Global Brand Impact
PMG
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Benefits offered by this job
Job summary
PMG is seeking a Senior Programmatic Lead to drive strategy and execution for marquee client programs from our Dallas-area office. You will lead cross-functional teams across media strategy, creative, and technology to deliver full-funnel programmatic campaigns grounded in data.
The role demands hands-on optimization, leadership, and clear communication with senior client stakeholders. You will mentor teammates, champion Alli adoption, and align media plans with broader business objectives,
Qualifications
- 7+ years of experience in digital media and programmatic advertising.
- Strong knowledge of analytics, marketing planning, and measurement systems.
- Proficiency with ad exchanges, DSPs, and data-driven reporting.
Responsibilities
- Lead strategic direction for client programmatic campaigns to meet business goals.
- Oversee campaign execution, optimize targeting, creative, and inventory.
- Engage with senior stakeholders on high-level strategy alignment.
- Monitor performance, identify trends and opportunities for optimization.
- Mentor junior team members and promote best practices in programmatic.
- Collaborate with media strategy, creative, and tech teams to design full-funnel plans.
Skills
Education
Tools
Job description
PMG is seeking a Senior Programmatic Lead to drive strategy and execution for marquee client programs from our Dallas-area office. You will lead cross-functional teams across media strategy, creative, and technology to deliver full-funnel programmatic campaigns grounded in data.
The role demands hands-on optimization, leadership, and clear communication with senior client stakeholders. You will mentor teammates, champion Alli adoption, and align media plans with broader business objectives,
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