Senior SEM & Performance Marketing Manager - Remote

Unity Technologies; New York, Northern (NY, KY); Hybrid; USD 88,000 - 124,000; Full time

Job summary

Unity Technologies is seeking a data-driven Performance Marketing Manager to own SEM strategy across Google and Bing for both B2B and B2C product lines. You will lead campaigns, optimize bidding, and align landing pages with search intent, while partnering with product marketing and demand gen teams to ensure consistent messaging and measurable impact.

The role requires 5–8 years of hands-on SEM experience, deep knowledge of attribution and spend optimization, and the ability to translate data

Qualifications

• 5–8 years of hands-on SEM experience in B2B and B2C settings.
• Deep expertise in Google Ads and Microsoft Advertising.
• Strong analytics, reporting, and data storytelling skills.
• Familiarity with paid social and programmatic ecosystems.
• Experience with CRM platforms is a plus.

Responsibilities

• Own SEM strategy, execution, and optimization across Google and Bing.
• Manage campaigns across multiple business units with distinct audiences.
• Define and report SEM KPIs; translate data into insights.
• Collaborate on integrated paid media strategy with teammates.
• Coordinate with content, demand gen, and product marketing.
• Stay current on search trends and AI-driven search shifts.

Skills

SEM

Google Ads

Microsoft Advertising

Attribution

Bidding strategies

Campaign architecture

Data analysis

CRM platforms

Tools

Salesforce

Eloqua

Semrush

Profound

SA360

Job description

Unity Technologies is seeking a data-driven Performance Marketing Manager to own SEM strategy across Google and Bing for both B2B and B2C product lines. You will lead campaigns, optimize bidding, and align landing pages with search intent, while partnering with product marketing and demand gen teams to ensure consistent messaging and measurable impact.

The role requires 5–8 years of hands-on SEM experience, deep knowledge of attribution and spend optimization, and the ability to translate data