Senior Performance Marketing Manager - SEM

LE130 Unity Technologies SF; New York (NY); On-site; USD 98,000 - 148,000; Full time

Benefits offered by this job

Comprehensive health insurance

Competitive retirement plans

Generous vacation days

Stock ownership plan

Commuter subsidy

Job summary

Unity Technologies SF is seeking a sharp, data-driven SEM leader to own and scale paid search across B2B and B2C product lines. You will drive strategy and execution for Google and Bing campaigns, own budget management, and report on SEM KPIs to inform marketing and business stakeholders.

You will collaborate with integrated marketing, product marketing, and revenue teams to ensure a cohesive, full-funnel approach and stay ahead of AI-driven search shifts.

Qualifications

• 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment.
• Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture.
• Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders.
• Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mix.
• Strong communicator who works well in cross-functional, fast-moving environments.
• Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus.
• Experience with Semrush, Profound, SA360

Responsibilities

• Own SEM strategy, execution, and optimization across Google and Bing across multiple business units.
• Define and report on SEM KPIs; translate performance data into actionable insights for stakeholders.
• Build and manage campaigns with distinct audiences and goals across B2B and B2C.
• Partner with performance marketing on integrated paid media strategy and cross-channel planning.
• Collaborate with content and product marketing to ensure message consistency from search to landing page.
• Stay current on search trends and AI-driven search shifts (SGE) and share insights with the team.

Skills

SEM strategy

Google Ads

Microsoft Advertising

attribution

bidding strategies

campaign architecture

reporting

paid social

programmatic

CRM (Salesforce/Eloqua)

Semrush

Profound

SA360

Tools

Google Ads

Microsoft Advertising

SA360

Semrush

Profound

Salesforce

Eloqua

Job description

The opportunity Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search. You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach.

What you'll be doing

• Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management
• Build and manage campaigns across multiple business units with distinct audiences and goals
• Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
• Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations
• Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
• Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team

What we're looking for

• 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
• Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
• Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders
• Familiarity with paid social and programmatic ecosystems; you don't need to own them, but you know how search fits into the broader paid mix
• Strong communicator who works well in cross-functional, fast-moving environments
• Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus
• Experience with Semrush, Profound, SA360

Base Salary Range: We determine the base salary for this role based on your primary work location: Zone A: $87,400 - $131,200 USD gross Zone B: $98,800 - $148,200 USD gross Zone C: $111,000 - $166,600 USD gross This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set. This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance. Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally:

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.

If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality.

At Unity, we're committed to creating a workplace that fosters collaboration and teamwork that allows you to harness your unique skills. Join us in creating industry tools to help creators of all levels bring their projects to reality. Learn more about our culture and values, and get a head start by reading about how our hiring process works.