SEO / SEM Specialist

Evlo AI; Raleigh (NC); Presencial; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Evlo AI is seeking a hands-on SEO/SEM expert to own organic and paid search performance end-to-end for a B2B/B2C technology audience. You will work with content, web engineering, and demand-gen teams to drive qualified traffic and pipeline while reducing acquisition costs.

You will manage six-figure paid search budgets, analyze performance in GA4 and Looker Studio, and optimize landing pages and SERP visibility for priority terms, staying current on algorithm updates.

Formación

• 3–6 years of hands-on SEO and SEM experience, ideally in B2B or SaaS environments.
• Deep proficiency with Google Ads, GA4, Google Search Console, Tag Manager, and at least one major SEO platform (Ahrefs, Semrush, Moz).
• Working knowledge of crawling, indexing, schema markup, site architecture, and page speed optimization.
• Experience managing six-figure-plus paid search budgets with demonstrated efficiency gains.
• Comfortable with SQL, Excel/Sheets, or basic scripting for analysis is strongly preferred.
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience.
• Bonus: knowledge of local SEO, YouTube/paid social integration, HTML/CSS basics, or marketing automation platforms like HubSpot or Marketo.

Responsabilidades

• Own and execute the SEO roadmap: technical audits, on-page optimization, internal linking, Core Web Vitals, and structured data implementation.
• Manage paid search campaigns across Google Ads and Bing, including keyword research, bidding strategy, ad copy testing, and budget allocation.
• Run keyword and competitor research using Ahrefs, Semrush, or similar tools to identify content and ranking opportunities.
• Build and report on search performance dashboards in GA4, Google Search Console, and Looker Studio; tie traffic to conversions and pipeline.
• Partner with content and web teams to optimize landing pages, publish SEO‑ready content, and improve SERP visibility for priority terms.
• Manage and optimize shopping, display, and Performance Max campaigns as part of the broader paid acquisition mix.
• Stay current on algorithm updates and SERP feature changes; adapt strategy and communicate impact to stakeholders.

Conocimientos

SEO & SEM experience

Google Ads proficiency

GA4 & Search Console

Technical SEO concepts

Data analysis (SQL/Excel)

Educación

Bachelor's degree in marketing/communications or related field

Herramientas

Ahrefs

Semrush

Moz

Looker Studio

Google Tag Manager

GA4

Descripción del empleo

About The Role

The role owns organic and paid search performance end-to-end: technical SEO, content optimization, and SEM programs that drive qualified traffic and pipeline for a B2B/B2C technology audience. You will work closely with content, web engineering, and demand-gen teams to improve rankings, reduce acquisition costs, and turn search into a predictable growth channel.

Key Responsibilities

• Own and execute the SEO roadmap: technical audits, on-page optimization, internal linking, Core Web Vitals, and structured data implementation
• Manage paid search campaigns across Google Ads and Bing, including keyword research, bidding strategy, ad copy testing, and budget allocation
• Run keyword and competitor research using Ahrefs, Semrush, or similar tools to identify content and ranking opportunities
• Build and report on search performance dashboards in GA4, Google Search Console, and Looker Studio; tie traffic to conversions and pipeline
• Partner with content and web teams to optimize landing pages, publish SEO‑ready content, and improve SERP visibility for priority terms
• Manage and optimize shopping, display, and Performance Max campaigns as part of the broader paid acquisition mix
• Stay current on algorithm updates and SERP feature changes; adapt strategy and communicate impact to stakeholders

What We Are Looking For

• 3-6 years of hands‑on SEO and SEM experience, ideally in B2B or SaaS environments
• Deep proficiency with Google Ads, GA4, Google Search Console, Tag Manager, and at least one major SEO platform (Ahrefs, Semrush, Moz)
• Working knowledge of technical SEO concepts: crawling, indexing, schema markup, site architecture, and page speed optimization
• Experience managing six‑figure‑plus paid search budgets with demonstrated efficiency gains
• Comfortable with SQL, Excel/Sheets, or basic scripting for analysis is strongly preferred
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
• Bonus: experience with local SEO, YouTube/paid social integration, HTML/CSS fundamentals, or marketing automation platforms like HubSpot or Marketo