Senior SEM Growth Strategist (Remote)

Forbes Advisor; Wilmington (DE); Remote; USD 120,000 - 180,000; Full time

Job summary

Forbes Advisor in Wilmington, DE is seeking a Senior Strategist of Growth to lead performance marketing efforts across SEM, PPC, and other channels for new owned products in Financial Services and Company Formation.

You will own the development and execution of the strategy, guide a team, and partner with product and finance to optimize ROI, using data-driven insights to drive sustained growth.

Qualifications

• 8+ years’ experience in PPC/SEM/Social/Display.
• Experience using LTV models for customer acquisition.
• Knowledge of smart bidding strategies, including TROAS and TCPA.
• Experience across multiple performance marketing channels.

Responsibilities

• Develop growth strategy and oversee day-to-day execution of performance marketing for the products.
• Direct and support team members to realize the commercial priorities.
• Coordinate with product and finance to understand product LTVs for ROI targets.
• Utilize data-driven analysis to identify opportunities and optimize performance.
• Evaluate and improve attribution models used to measure channel performance.
• Advise the team on findings from performance reviews to drive growth.
• Work with product managers to align paid strategy with on-site experience.
• Explain variance in performance to leadership in management forums.

Skills

PPC/SEM experience

Display advertising

Social advertising

LTV modelling

Google Ads TROAS/TCPA

Analytics tools

Tools

Google Analytics

SEMrush

Job description

Forbes Advisor in Wilmington, DE is seeking a Senior Strategist of Growth to lead performance marketing efforts across SEM, PPC, and other channels for new owned products in Financial Services and Company Formation.

You will own the development and execution of the strategy, guide a team, and partner with product and finance to optimize ROI, using data-driven insights to drive sustained growth.