Paid Search Growth Strategist

Rippling, Inc.; Wilmington (DE); Remote; USD 120,000 - 180,000; Full time

Job summary

Forbes Advisor is seeking a Paid Search Strategist to lead the growth of key categories within the Performance Marketing team. You will own strategic direction, drive growth initiatives, and collaborate across Product, Finance, Data, and Communications to unlock opportunities and deliver results.

The ideal candidate brings 8+ years in Paid Search/SEM, deep expertise in Google Ads and Microsoft Ads, and a track record of growing large PPC programs.

Qualifications

• 8+ years of experience in Paid Search / SEM with budget ownership.
• Proven track record growing large PPC programs.
• Strong knowledge of Google Ads and Microsoft Ads; automation and smart bidding.
• Experience with analytics platforms like Google Analytics.
• Bachelor's degree required.

Responsibilities

• Take ownership of category growth, revenue, profitability, and targets.
• Develop and execute short- and long-term growth strategies.
• Create category roadmaps balancing immediate opportunities with long-term capability.
• Identify high-impact initiatives and drive growth and competitive advantage.
• Influence stakeholders with data-driven insights and business cases.
• Lead testing frameworks and PPC tactics for scalable growth.
• Collaborate with publishers, Product, Data, Engineering, Finance, and Compliance.

Skills

Paid Search

SEM

Google Ads

Microsoft Ads

Forecasting

Analytics

Budget management

Cross-functional collaboration

Communication

Strategic thinking

Education

Bachelor's Degree

Tools

Google Ads

Microsoft Ads

SEMrush

Adthena

Similarweb

Google Analytics

Excel

Job description

Forbes Advisor is seeking a Paid Search Strategist to lead the growth of key categories within the Performance Marketing team. You will own strategic direction, drive growth initiatives, and collaborate across Product, Finance, Data, and Communications to unlock opportunities and deliver results.

The ideal candidate brings 8+ years in Paid Search/SEM, deep expertise in Google Ads and Microsoft Ads, and a track record of growing large PPC programs.