Senior Paid Search Strategist: Growth & Strategy

Forbes Advisor; United States; Remote; USD 140,000 - 190,000; Full time

Job summary

Forbes Advisor is seeking a Paid Search Strategist to lead the performance marketing efforts for its Financial Services vertical. The role focuses on strategic direction, growth planning, and driving measurable business results across owned categories.

The candidate will collaborate with Product, Data, Engineering, Finance, Compliance, and leadership to unlock opportunities and optimize campaigns, audiences, and measurement. A data-driven mindset and executive-level communication are essential.

Qualifications

• 8+ years of experience in Paid Search / SEM, including extensive experience with Google Ads and Microsoft Ads.
• Advanced understanding of automation, smart bidding, and audience targeting.
• Experience managing significant budgets and delivering revenue and profitability growth.
• Proven ability to influence cross-functional stakeholders and present to senior leadership.

Responsibilities

• Own strategic direction, growth plans, and commercial success of key categories.
• Develop and execute short-term and long-term growth strategies aligned with business objectives.
• Build category roadmaps balancing immediate performance with long-term capability development.
• Identify high-impact initiatives driving sustained growth and competitive advantage.
• Act as subject matter expert on owned categories and market trends, risks, and opportunities.
• Influence performance beyond owned accounts through cross-category initiatives and thought leadership.
• Design and own testing frameworks for category growth and scale innovative PPC tactics.
• Partner with publishers and platform reps to leverage beta programs and new capabilities.
• Present category performance and insights to senior stakeholders and leadership.

Skills

Paid Search

SEM

Google Ads

Microsoft Ads

Growth strategy

Forecasting

Data analysis

Communication & storytelling

Education

Bachelor's Degree

Tools

SEMrush

Adthena

Similarweb

Google Analytics

Excel

Job description

Forbes Advisor is seeking a Paid Search Strategist to lead the performance marketing efforts for its Financial Services vertical. The role focuses on strategic direction, growth planning, and driving measurable business results across owned categories.

The candidate will collaborate with Product, Data, Engineering, Finance, Compliance, and leadership to unlock opportunities and optimize campaigns, audiences, and measurement. A data-driven mindset and executive-level communication are essential.