Senior SEM Strategist - Growth & Innovation (Remote)

Forbes Advisor; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Forbes Advisor is seeking a SEM Strategist to drive the strategic direction and growth of paid search categories within the Performance Marketing team. You will influence cross-functional stakeholders and own category performance across revenue, profitability, and volume.

The role requires deep SEM expertise, strong commercial acumen, and the ability to shape roadmaps, forecast growth, and implement scalable opportunities across campaigns, audiences, and partner ecosystems.

Qualifications

• 8+ years of experience in Paid Search / SEM, including extensive experience with Google Ads and Microsoft Ads.
• Bachelor’s Degree required.
• Proven track record of owning and growing large-scale PPC programs.
• Advanced understanding of Google Ads, Microsoft Ads, automation, smart bidding strategies, and audience targeting.

Responsibilities

• Own the strategic direction, growth plans, and commercial success of key categories.
• Develop and execute short-term and long-term growth strategies aligned with business objectives.
• Build category roadmaps balancing immediate performance with long-term capability development.
• Identify, prioritize, and champion high-impact initiatives that drive growth and competitive advantage.
• Influence performance beyond directly owned accounts through thought leadership and cross-category initiatives.
• Generate innovative ideas and establish new best practices across the organization.
• Evaluate emerging industry trends and product innovations to maintain competitive advantage.

Skills

Paid search

SEM

Analytical thinking

Strategic thinking

Stakeholder management

Communication

Influence

Education

Bachelor’s degree

Tools

Google Ads

Microsoft Ads

Google Analytics

SEMrush

Adthena

Similarweb

Job description

Forbes Advisor is seeking a SEM Strategist to drive the strategic direction and growth of paid search categories within the Performance Marketing team. You will influence cross-functional stakeholders and own category performance across revenue, profitability, and volume.

The role requires deep SEM expertise, strong commercial acumen, and the ability to shape roadmaps, forecast growth, and implement scalable opportunities across campaigns, audiences, and partner ecosystems.