Strategic SEM Lead for Growth & Innovation

Rippling, Inc.

Wilmington (DE)

Remote

USD 120,000 - 160,000

Full time

3 days ago

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Job summary

Forbes Advisor is seeking a Senior SEM Strategist to lead paid search growth for its Financial Services business. You will set strategic direction, build roadmaps, and drive data-driven growth across owned categories, influencing stakeholders across Product, Engineering, Finance, and Leadership.

The role requires deep SEM expertise, strong commercial acumen, and proven ability to translate market trends into measurable business outcomes.

Qualifications

8+ years of experience in Paid Search / SEM with Google Ads and Microsoft Ads.
Proven track record of owning and growing large-scale PPC programs.
Strong forecasting, planning, and performance analysis experience.
Deep knowledge of web analytics platforms (e.g., Google Analytics).
Ability to influence cross-functional stakeholders and drive change.
Bachelor's Degree required.

Responsibilities

Own the strategic direction, growth plans, and commercial success of key categories.
Develop short-term and long-term growth strategies aligned with business objectives.
Build category roadmaps balancing immediate opportunities with long-term capability development.
Lead testing frameworks and PPC tactics to drive growth across campaigns and partners.
Partner with cross-functional teams to unlock opportunities and drive business results.