Senior SDR: Pipeline Builder & Strategic Outreach

Cengage Group; Atlanta (GA); On-site; USD 36,000 - 48,000; Full time

Job summary

Cengage Group, a global education technology company, is seeking a Senior Sales Development Representative in the United States to develop a qualified sales pipeline through targeted outbound communication and meaningful interactions. You will work with Sales, Marketing, and Revenue Operations to identify opportunities and drive engagement.

You will independently manage complex accounts, coach peers, and contribute to process improvements while maintaining high-quality CRM records and

Qualifications

• 2+ years of SDR experience or similar roles; SaaS experience is a plus.
• Proven track record of meeting or exceeding goals for qualified meetings or pipeline.
• Advanced discovery and qualification skills to uncover priorities and secure next steps.
• Experience prospecting into complex organizations with multi-stakeholder outreach.
• Strong verbal and written communication; credible with prospects and internal partners.

Responsibilities

• Drive qualified client meetings and pipeline via targeted outbound prospecting.
• Invite key personas to in-person and virtual Cengage events to develop opportunities.
• Build multi-channel outreach across phone, email, LinkedIn and other channels.
• Research institutions and accounts to identify goals and influencers; tailor messaging.
• Navigate complex accounts with multiple stakeholders to generate momentum and qualify leads.
• Nurture and manage leads until sales-ready; provide clear next steps and handoffs.
• Partner with Sales to prioritize accounts and coordinate outreach and follow-ups.
• Ensure accurate CRM documentation and use data to set priorities and improve results.
• Support onboarding and mentoring of teammates and contribute to process improvements.

Skills

SDR experience

SaaS experience

Consultative selling

Account outreach

CRM proficiency

LinkedIn prospecting

Communication skills

Tools

CRM tools

Sales engagement tools

LinkedIn

Microsoft Office

Job description

Cengage Group, a global education technology company, is seeking a Senior Sales Development Representative in the United States to develop a qualified sales pipeline through targeted outbound communication and meaningful interactions. You will work with Sales, Marketing, and Revenue Operations to identify opportunities and drive engagement.

You will independently manage complex accounts, coach peers, and contribute to process improvements while maintaining high-quality CRM records and