Senior SDR – Craft Pipeline & Elevate Student Success

Cengage Group; Boise (ID); On-site; USD 40,000 - 70,000; Full time

Job summary

Cengage is seeking a Senior Sales Development Representative to build a qualified sales pipeline through targeted outbound communication and meaningful interactions across Higher Education accounts. You will independently manage complex accounts and coach teammates while collaborating with Sales, Marketing, and Revenue Operations.

The role emphasizes proactive outreach, CRM discipline, and cross-functional collaboration to drive affordability, access, and student success across U.S. institutions.

Qualifications

• More than 2 years of proven success in SDR roles, SaaS desirable.
• Track record of meeting/exceeding goals for qualified meetings, leads, or pipeline.
• Advanced consultative discovery and qualification skills.
• Experience prospecting into complex organizations with multiple collaborators.
• Strong verbal and written communication.
• Proficiency with CRM systems, sales tools, LinkedIn, and MS Office; high data quality.
• Ability to prioritize work using activity, conversion, and account insights.
• Excellent time-management and the ability to handle high-volume workloads.
• Experience mentoring peers and leading by example.
• Cooperative approach across Sales, Marketing, Revenue Ops, and Enablement.
• Knowledge of higher education or education technology is preferred.

Responsibilities

• Consistently drive qualified client meetings and pipeline via outbound prospecting and outreach with sales.
• Strategically invite personas to in-person and virtual Cengage events to develop opportunities.
• Build personalized multi-channel outreach across phone, email, LinkedIn, and other approved channels.
• Research institutions to identify goals, initiatives, influencers, decision-makers, and buying groups; tailor messaging accordingly.
• Navigate complex accounts with multiple stakeholders to generate momentum and improve meeting quality.
• Nurture and manage leads until sales-ready with complete qualification context and clear next steps.
• Partner with Sales to prioritize accounts and support timely follow-up and disposition.
• Maintain accurate CRM records for activity, qualification findings, lead status, and next steps; use data to set priorities.
• Support onboarding, mentoring teammates, and contribute to pilots or process improvements.

Skills

SDR experience

SaaS knowledge

Meeting goals

Consultative discovery

Prospecting complex orgs

Communication skills

CRM proficiency

Data quality

Time management

Mentoring peers

Cross-functional collaboration

Higher ed knowledge

Tools

CRM systems

Sales engagement tools

LinkedIn

Microsoft Office

Job description

Cengage is seeking a Senior Sales Development Representative to build a qualified sales pipeline through targeted outbound communication and meaningful interactions across Higher Education accounts. You will independently manage complex accounts and coach teammates while collaborating with Sales, Marketing, and Revenue Operations.

The role emphasizes proactive outreach, CRM discipline, and cross-functional collaboration to drive affordability, access, and student success across U.S. institutions.