Senior SDR – Education Tech Growth & Impact

Cengage Group; Houston (TX); On-site; USD 36,000 - 48,000; Full time

Job summary

Cengage Group is seeking a Senior Sales Development Representative to build a qualified pipeline through outbound outreach, research, and multi-channel engagement. You will work with Sales, Marketing, and Revenue Operations to align outreach with institutional priorities and digital learning solutions.

The role emphasizes collaboration, coaching peers, and driving consistent, high-quality engagements while maintaining CRM discipline and performance-driven results.

Qualifications

• More than 2 years of proven success in SDR positions; experience in SaaS is desirable.
• A demonstrated track record of meeting or exceeding goals for qualified meetings, sales-qualified leads, opportunity creation, or pipeline contribution.
• Advanced consultative discovery and qualification skills, including the ability to uncover business priorities, assess fit, identify collaborators, and secure a clear next step.
• Experience prospecting into complex organizations, engaging multiple collaborators, and tailoring outreach to different roles and business contexts.
• Strong verbal and written communication skills, combined with the professional demeanor, persistence, and judgment needed to establish credibility with prospects and internal partners.
• Strong proficiency with CRM systems, sales engagement tools, LinkedIn, and Microsoft Office applications, along with high standards for data quality and follow-through.
• The ability to apply activity, conversion, and account insights to prioritize work, identify performance gaps, and modify your approach.

Responsibilities

• Consistently drive qualified client meetings and sales pipeline by means of targeted outbound prospecting, account-centered outreach, and working alongside sales.
• Strategically invite key personas to in-person and virtual Cengage events that develop CUI opportunities.
• Build and complete personalized multi-channel outreach across phone, email, LinkedIn, and other approved channels.
• Research institutions and accounts to identify business goals, initiatives, influencers, decision-makers, and potential buying groups; translate those insights into relevant messaging.
• Navigate complex accounts and involve several interested parties to generate momentum, boost meeting quality, and strengthen opportunity potential.
• Nurture and manage leads until they are sales-ready, providing sales partners with complete qualification context, clear next steps, and a high-quality handoff.
• Partner closely with Sales to prioritize accounts, align on outreach strategy, and support timely follow-up and disposition.
• Ensure accurate and up-to-date CRM documentation for activity, qualification findings, lead status, disposition, and next steps; draw on performance data to set work priorities and boost results.
• Serve as a role model and peer resource by supporting onboarding, mentoring teammates, sharing guidelines, and contributing to pilots or process improvements.

Skills

SDR experience

SaaS familiarity

CRM skills

Prospecting

Communication

Tools

CRM systems

Sales engagement tools

LinkedIn

Microsoft Office

Job description

Cengage Group is seeking a Senior Sales Development Representative to build a qualified pipeline through outbound outreach, research, and multi-channel engagement. You will work with Sales, Marketing, and Revenue Operations to align outreach with institutional priorities and digital learning solutions.

The role emphasizes collaboration, coaching peers, and driving consistent, high-quality engagements while maintaining CRM discipline and performance-driven results.