Senior SDR: Build High-Impact Edtech Pipeline

Cengage; Northern (KY); Hybrid; USD 54,000 - 72,000; Full time

Job summary

Cengage is seeking a Senior Sales Development Representative to build a qualified pipeline through targeted outbound outreach and strategic account engagement. You will work with Sales, Marketing, and Revenue Operations to convert interest into opportunities, coaching peers and optimizing processes along the way.

The role emphasizes consultative discovery, cross-team collaboration, and a metrics-driven approach to exceed quarterly targets in a dynamic Higher Education sales environment.

Qualifications

• 2+ years of proven SDR success; SaaS experience preferred.
• Track record of meeting or exceeding qualified meetings and pipeline goals.
• Strong consultative discovery and qualification skills.
• Experience prospecting into complex organizations with multiple stakeholders.
• Excellent verbal and written communication with professionalism.

Responsibilities

• Consistently drive qualified client meetings and sales pipeline by outbound prospecting and outreach.
• Invite key personas to in-person and virtual Cengage events to develop opportunities.
• Build and execute multi-channel outreach across phone, email, LinkedIn and other channels.
• Research institutions and accounts to identify goals, influencers, and decision-makers; tailor messaging.
• Navigate complex accounts and involve multiple parties to gain momentum and align next steps.
• Nurture leads until sales-ready; provide clear qualification context and next steps to partners.
• Collaborate with Sales to prioritize accounts and align on outreach strategy.
• Maintain accurate CRM documentation for activity, qualification, lead status, and next steps.

Skills

SDR experience

Quota attainment

Consultative discovery

Prospecting complex orgs

Communication skills

CRM proficiency

LinkedIn outreach

Time management

Tools

CRM systems

Sales engagement tools

LinkedIn

MS Office

Job description

Cengage is seeking a Senior Sales Development Representative to build a qualified pipeline through targeted outbound outreach and strategic account engagement. You will work with Sales, Marketing, and Revenue Operations to convert interest into opportunities, coaching peers and optimizing processes along the way.

The role emphasizes consultative discovery, cross-team collaboration, and a metrics-driven approach to exceed quarterly targets in a dynamic Higher Education sales environment.