Senior SDR - EdTech to Transform Higher Education

Cengage Group; Honolulu (HI); On-site; USD 54,000 - 78,000; Full time

Job summary

Cengage Group is seeking a Senior Sales Development Representative to build a qualified sales pipeline through targeted outbound outreach and strategic engagement with higher education stakeholders. You will collaborate with Sales, Marketing, and Revenue Operations to drive opportunities and meet ambitious goals.

You will mentor peers, manage complex accounts, and ensure accurate CRM documentation while supporting onboarding and process improvements.

Qualifications

• More than 2 years of proven success in Sales Development Representative (SDR) positions; experience in SaaS is desirable.
• A demonstrated track record of meeting or exceeding goals for qualified meetings, sales-qualified leads, opportunity creation, or pipeline contribution.
• Advanced consultative discovery and qualification skills, including the ability to uncover business priorities, assess fit, identify collaborators, and secure a clear next step.
• Experience prospecting into complex organizations, engaging multiple collaborators, and tailoring outreach to different roles and business contexts.

Responsibilities

• Consistently drive qualified client meetings and sales pipeline by means of targeted outbound prospecting, account-centered outreach, and working alongside sales.
• Strategically invite key personas to in-person and virtual Cengage events that develop opportunities.
• Build and complete personalized multi-channel outreach across phone, email, LinkedIn, and other approved channels.
• Research institutions and accounts to identify business goals, initiatives, influencers, decision-makers, and potential buying groups; translate those insights into relevant messaging.
• Navigate complex accounts and involve several interested parties to generate momentum, boost meeting quality, and strengthen opportunity potential.

Skills

SDR experience

SaaS exposure

Meeting goals

Consultative discovery

Prospecting complex orgs

CRM proficiency

Time management

Mentoring peers

Cross-functional collaboration

Tools

CRM systems

Sales engagement tools

LinkedIn

Microsoft Office

Job description

Cengage Group is seeking a Senior Sales Development Representative to build a qualified sales pipeline through targeted outbound outreach and strategic engagement with higher education stakeholders. You will collaborate with Sales, Marketing, and Revenue Operations to drive opportunities and meet ambitious goals.

You will mentor peers, manage complex accounts, and ensure accurate CRM documentation while supporting onboarding and process improvements.