Senior SDR — EdTech Growth for Higher Ed

Cengage Group; Burlington (VT); On-site; USD 36,000 - 48,000; Full time

Job summary

Cengage is seeking a Senior Sales Development Representative to build a qualified pipeline through targeted outbound outreach and strategic engagement with institutional buyers. You will work with Sales, Marketing, and Revenue Operations to connect customer needs with Cengage Higher Education solutions that drive affordability and student success.

As a senior contributor, you will independently manage complex accounts, coach peers, and help optimize outreach processes while ensuring CRM accuracy

Qualifications

• 2+ years of proven SDR success, preferably in SaaS.
• Record of meeting or beating metrics for meetings or pipeline.
• Excellent consultative discovery and qualification skills.
• Experience prospecting complex orgs with multiple stakeholders.
• Strong verbal and written communication; credible with prospects and teams.
• Proficient with CRM, engagement tools, LinkedIn, and MS Office; high data quality.

Responsibilities

• Drive qualified client meetings and pipeline via outbound prospecting and collaboration with sales.
• Invite personas to in-person and virtual Cengage events to develop opportunities.
• Create personalized multi-channel outreach across phone, email, LinkedIn, and more.
• Research institutions and accounts to identify goals and buyers, translating into messaging.
• Navigate complex accounts with multiple stakeholders to generate momentum and qualified meetings.
• Nurture leads to sales-ready state with context and clear next steps for partners.
• Collaborate with Sales to prioritize accounts and refine outreach strategy.
• Maintain accurate CRM documentation and use data to set priorities and improve results.
• Mentor peers, support onboarding, and contribute to process improvements.

Skills

SDR Experience

B2B SaaS

CRM proficiency

Outbound prospecting

Account management

Communication skills

Tools

CRM systems

LinkedIn

Microsoft Office

Sales engagement tools

Job description

Cengage is seeking a Senior Sales Development Representative to build a qualified pipeline through targeted outbound outreach and strategic engagement with institutional buyers. You will work with Sales, Marketing, and Revenue Operations to connect customer needs with Cengage Higher Education solutions that drive affordability and student success.

As a senior contributor, you will independently manage complex accounts, coach peers, and help optimize outreach processes while ensuring CRM accuracy