Senior SDR - EdTech Outbound & Growth Leader

Cengage Group; Portland (ME); Hybrid; USD 36,000 - 48,000; Full time

Job summary

Cengage is seeking a Senior Sales Development Representative to build a qualified sales pipeline through targeted outbound outreach. You will work with Sales, Marketing, and Revenue Operations to translate institutional priorities into opportunities and to nurture leads until ready for sales engagement.

The role emphasizes collaboration, consistent performance, and coaching peers, with CRM and engagement tools to maintain data quality and drive results in a fast-paced Higher Education

Qualifications

• 2+ years of proven SDR success, preferably in SaaS.
• Track record of meeting or exceeding qualified meetings or pipeline targets.
• Advanced discovery and qualification skills to identify priorities and next steps.
• Experience prospecting into complex organizations with multiple stakeholders.

Responsibilities

• Consistently drive qualified client meetings and pipeline via targeted outbound prospecting.
• Invite key personas to in-person or virtual events to develop opportunities.
• Build multi-channel outreach across phone, email, LinkedIn, and other approved channels.
• Research institutions and accounts to identify goals, influencers, and decision-makers; tailor messaging.
• Navigate complex accounts involving multiple stakeholders to generate momentum and provide a strong handoff to sales.

Skills

SDR experience

SaaS experience

Outbound prospecting

Lead qualification

CRM proficiency

Communication skills

Account research

Team collaboration

Tools

CRM software

LinkedIn

Sales engagement tools

MS Office

Job description

Cengage is seeking a Senior Sales Development Representative to build a qualified sales pipeline through targeted outbound outreach. You will work with Sales, Marketing, and Revenue Operations to translate institutional priorities into opportunities and to nurture leads until ready for sales engagement.

The role emphasizes collaboration, consistent performance, and coaching peers, with CRM and engagement tools to maintain data quality and drive results in a fast-paced Higher Education