Marketing Automation Specialist V

Linda Werner & Associates, Inc; Menlo Park (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Linda Werner & Associates, Inc is seeking an experienced Marketing Automation Specialist to join its fast-moving B2B automation team in the San Francisco Bay Area. You will own the technical execution of sophisticated, personalized campaigns across email, messaging, events, and web experiences within a mature Salesforce ecosystem.

The ideal candidate has deep Salesforce Marketing Cloud and Salesforce Data Cloud expertise, strong SQL and personalization skills, and a track record building

Qualifications

• 8+ years of hands on marketing automation experience.
• Deep expertise with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
• Strong working knowledge of Salesforce Data Cloud and Salesforce CRM.
• Experience with an ABM platform such as Demandbase.
• Strong SQL skills for audience segmentation, data extensions, reporting, and campaign performance analysis.
• Experience with dynamic personalization and scripting, including AMPscript and SSJS.
• Strong analytical, organizational, and technical project management skills.
• Ability to translate marketing and business requirements into technical campaign execution.

Responsibilities

• Build, QA, optimize, and launch multi-step automation journeys using Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder).
• Develop audience segmentation, data extensions, and personalization logic using SQL, AMPscript, and SSJS.
• Create dynamic content experiences using Movable Ink and related tools.
• Leverage Salesforce Data Cloud for real-time audience insights in campaigns.
• Execute integrated campaigns across email, messaging, web, events, and webinars.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

SQL

AMPscript

SSJS

Demandbase

Marketing automation

Cross-functional collaboration

Tools

Movable Ink

Splash

RainFocus

Zoom

Tableau

6sense

Knack

Highspot

Job description

We are seeking an experienced, hands on Marketing Automation Specialist to join a fast moving B2B Automation & Delivery team within a leading global technology organization. In this role, you will own the technical execution of sophisticated, personalized marketing campaigns across email, business messaging, events, and web experiences. You will work within a mature Salesforce ecosystem to translate marketing strategy and business requirements into scalable, high quality campaign execution.

The ideal candidate brings deep expertise in Salesforce Marketing Cloud and Salesforce Data Cloud, along with strong experience in marketing automation, audience segmentation, personalization, SQL, and complex customer journeys.

What You’ll Do

• Build, QA, optimize, and launch multi step automation journeys using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Content Builder
• Develop audience segmentation, data extensions, and personalization logic using SQL, AMPscript, and SSJS
• Create dynamic and personalized content experiences using tools such as Movable Ink
• Leverage Salesforce Data Cloud to integrate real time audience insights and segmentation into campaign execution
• Execute integrated campaigns across email, business messaging, web, webinar, and event touchpoints
• Manage and deploy landing pages, event pages, web forms, and tagging using platforms such as Splash, RainFocus, and Zoom
• Work with ABM platforms such as Demandbase or 6sense to support targeted B2B marketing initiatives
• Partner with MarTech, Analytics, Creative, and other cross functional teams to translate marketing requirements into executable technical solutions
• Support campaign measurement, attribution, tagging, reporting, and ongoing optimization
• Maintain strong data governance, campaign QA, and technical execution standards
• Identify opportunities to improve processes, tools, systems, and automation capabilities

Required Qualifications

• 8+ years of hands on marketing automation experience
• Deep expertise with Salesforce Marketing Cloud, including Journey Builder and Automation Studio
• Strong working knowledge of Salesforce Data Cloud and Salesforce CRM
• Experience with an ABM platform such as Demandbase
• Strong SQL skills for audience segmentation, data extensions, reporting, and campaign performance analysis
• Experience with dynamic personalization and scripting, including AMPscript and ideally SSJS
• Strong analytical, organizational, and technical project management skills
• Ability to translate marketing and business requirements into technical campaign execution
• Strong communication and cross functional collaboration skills
• Ability to adapt quickly in a dynamic environment with changing requirements and priorities

Preferred Qualifications

• Experience with Movable Ink, Knack, Splash, RainFocus, Zoom, Highspot, Tableau, or 6sense
• Experience with business messaging platforms and integrating messaging automation into broader marketing workflows
• Experience with event marketing and event platforms
• Familiarity with campaign analytics, tagging strategy, attribution, and funnel conversion metrics
• Salesforce Marketing Cloud certifications are a plus

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.