Senior Sales Enablement Manager — Learning & Growth

Cengage Group; Seattle (WA); Remote; USD 77,000 - 100,000; Full time

Job summary

Cengage Group is seeking a Sales Enablement Manager to own the development and refinement of enablement programs that boost sales efficiency and revenue growth. The role partners with Sales, Marketing, Product, Revenue Operations, and GTM teams to deliver scalable, data-driven initiatives across geographies and roles.

You will build onboarding, continuous learning, sales plays, and manager enablement, while owning enablement tech and measuring ROI to drive measurable impact on pipeline and wins.

Qualifications

• Bachelor’s degree or equivalent experience in Business, Marketing, Instructional Development, or a related field.
• Hands-on experience with core sales and GTM platforms.
• Data-driven approach with performance metrics and reporting to guide decisions and improvements.

Responsibilities

• Partner with cross-functional leaders to assess enablement needs and deliver programs aligned to business priorities and sales outcomes.
• Build, manage, and continuously improve onboarding, continuous learning, and sales readiness programs.
• Develop and deploy enablement content, tools, and resources across multiple modalities, including live, virtual, and on-demand experiences.
• Collaborate with Product Marketing and Sales Leadership to develop, introduce, and implement sales plays, use-case support, and value-driven messaging that aid pipeline growth and advancing deals.
• Build and support frontline and second-line sales manager enablement, including mentoring frameworks, reinforcement guides, and manager-led execution of sales initiatives.
• Take ownership of enablement technologies and platforms to provide scalable, role-specific experiences.
• Build and complete enablement programs at scale across geographies, segments, and roles, with measurable impact on sales efficiency, pipeline velocity, win rates, and revenue attainment.
• Partner with Revenue Operations and GTM leaders to ensure enablement programs are embedded into core sales workflows and systems of record.
• Leverage data, analytics, and insights from enablement platforms and CRM to measure program efficiency and continuously optimize return on investment.
• Establish feedback loops with the sales field and sales leadership to improve enablement programs based on operational insights, adoption, and win/loss findings.

Skills

B2B / SaaS sales support

Sales operations

Learning & development

GTM platforms

Data‑driven analytics

Cross-functional collaboration

Education

Bachelor’s degree or equivalent experience in Business, Marketing, Instructional Development, or related field

Tools

Core sales platforms

Job description

Cengage Group is seeking a Sales Enablement Manager to own the development and refinement of enablement programs that boost sales efficiency and revenue growth. The role partners with Sales, Marketing, Product, Revenue Operations, and GTM teams to deliver scalable, data-driven initiatives across geographies and roles.

You will build onboarding, continuous learning, sales plays, and manager enablement, while owning enablement tech and measuring ROI to drive measurable impact on pipeline and wins.