Senior Sales Enablement Leader

Cengage Group; Detroit (MI); Remote; USD 77,000 - 100,000; Full time

Job summary

Cengage Group is seeking a Sales Enablement Manager to own and refine enablement programs that drive sales efficiency and revenue growth. You will work with Sales, Marketing, Product, Revenue Operations, and GTM teams to deliver scalable, data-driven initiatives across geographies and roles.

The role emphasizes onboarding, sales readiness, and collaboration with leadership to implement plays, messaging, and tools that accelerate deals while measuring program ROI.

Qualifications

• Bachelor’s degree or equivalent in Business, Marketing, Instructional Development, or related field.
• Experience in B2B or SaaS sales support, sales operations, learning & development or related function.
• Hands-on experience with core sales and GTM platforms.
• Strong ability to convert business and revenue priorities into scalable development programs and action plans.
• Data-driven approach with performance metrics and reporting to guide decisions.

Responsibilities

• Partner with cross-functional leaders to assess enablement needs and deliver programs.
• Build, manage, and improve onboarding, continuous learning, and sales readiness programs.
• Develop and deploy enablement content across live, virtual, and on-demand formats.
• Collaborate with Product Marketing and Sales Leadership on plays, use-case support, and messaging.
• Support frontline and second-line sales manager enablement with mentoring and guides.
• Own enablement technologies and platforms for scalable, role-specific experiences.
• Scale enablement programs across geographies, segments, and roles with measurable impact.
• Embed enablement programs into core sales workflows and systems of record.
• Use analytics from enablement platforms and CRM to optimize ROI.
• Establish feedback loops with sales to improve programs.

Skills

B2B or SaaS experience

Sales enablement

Communication & facilitation

Data-driven

Cross-functional collaboration

Education

Bachelor’s degree or equivalent in Business/Marketing/Instructional Development

Job description

Cengage Group is seeking a Sales Enablement Manager to own and refine enablement programs that drive sales efficiency and revenue growth. You will work with Sales, Marketing, Product, Revenue Operations, and GTM teams to deliver scalable, data-driven initiatives across geographies and roles.

The role emphasizes onboarding, sales readiness, and collaboration with leadership to implement plays, messaging, and tools that accelerate deals while measuring program ROI.