Senior Retail Media Strategist - Amazon, DSP & Google

Henkel; Los Angeles (CA); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

Financial: 401k matching

Job summary

Henkel, a global consumer brands company, seeks a seasoned digital media leader to drive advertising strategy across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social channels for Laundry & Home Care and Hair brands.

You will optimize campaigns, deliver strategic insights for QBRs, manage large cross‑channel budgets, and collaborate with account managers and retail teams to maximize ROAS and overall business impact.

Qualifications

• Bachelor's degree in business or marketing.
• Hands-on experience managing full-funnel retail media campaigns across Amazon Sponsored Ads, Google/Youtube Ads, and Amazon DSP.
• Experience with AMC including audience creation and query development.
• Strong communication and collaboration skills in a fast-paced digital environment.

Responsibilities

• Develop and execute comprehensive advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media in partnership with retail customers, agencies, and internal stakeholders.
• Build, scale, and optimize paid search and programmatic campaigns to drive ROAS, CPC, CTR, conversion rate, and monthly sales targets.
• Analyze campaign data and implement recommendations through testing and optimization to maximize efficiency and ROI.
• Deliver strategic insights through QBRs, performance reports, and actionable recommendations.

Skills

Retail media

Amazon Ads

Google Ads

Collaboration

Communication

Independent work

Education

Bachelor's degree

Tools

AMC

Job description

Henkel, a global consumer brands company, seeks a seasoned digital media leader to drive advertising strategy across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social channels for Laundry & Home Care and Hair brands.

You will optimize campaigns, deliver strategic insights for QBRs, manage large cross‑channel budgets, and collaborate with account managers and retail teams to maximize ROAS and overall business impact.