Senior Retail Media Manager

Henkel; Los Angeles (CA); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

Financial: 401k matching

Job summary

Henkel, a global consumer brands company, seeks a seasoned digital media leader to drive advertising strategy across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social channels for Laundry & Home Care and Hair brands.

You will optimize campaigns, deliver strategic insights for QBRs, manage large cross‑channel budgets, and collaborate with account managers and retail teams to maximize ROAS and overall business impact.

Qualifications

• Bachelor's degree in business or marketing.
• Hands-on experience managing full-funnel retail media campaigns across Amazon Sponsored Ads, Google/Youtube Ads, and Amazon DSP.
• Experience with AMC including audience creation and query development.
• Strong communication and collaboration skills in a fast-paced digital environment.

Responsibilities

• Develop and execute comprehensive advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media in partnership with retail customers, agencies, and internal stakeholders.
• Build, scale, and optimize paid search and programmatic campaigns to drive ROAS, CPC, CTR, conversion rate, and monthly sales targets.
• Analyze campaign data and implement recommendations through testing and optimization to maximize efficiency and ROI.
• Deliver strategic insights through QBRs, performance reports, and actionable recommendations.

Skills

Retail media

Amazon Ads

Google Ads

Collaboration

Communication

Independent work

Education

Bachelor's degree

Tools

AMC

Job description

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What You´ll Do

• Develop and execute comprehensive advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media in partnership with retail customers, agencies, and internal stakeholders
• Build, scale, and optimize paid search and programmatic campaigns to drive performance metrics including ROAS, CPC, CTR, conversion rate, and monthly sales targets, while leveraging Amazon Marketing Cloud (AMC) for audience development and full-funnel optimization
• Analyze campaign data and implement recommendations through continuous testing, auditing, and optimization of search and DSP campaigns to maximize efficiency and ROI
• Create and deliver strategic insights through Quarterly Business Reviews (QBRs), performance reports, and actionable recommendations that inform client outcomes and internal decision-making
• Manage large, complex media budgets across multiple channels and promotional calendars, including major events like Prime Day, while ensuring timely content delivery and implementation
• Drive cross-functional collaboration with Account Managers, internal teams, and retail advertising teams to execute unified strategies and serve as the internal and external media expert
• Provide operational support including monthly billing, reporting, and customer service coordination as required

What makes you a good fit

• Bachelor's degree in business or marketing
• 5+ years of hands‑on experience managing full‑funnel retail media campaigns across Amazon Sponsored Ads, Google/Youtube Ads, and Amazon DSP
• Amazon Advertising (Search & DSP) and Google Ads certifications required
• Strategic mindset with demonstrated ability to answer core business questions beyond media performance metrics and provide actionable insights
• Experience with Amazon Marketing Cloud (AMC), including audience creation and query development
• Experience supporting haircare and beauty brands preferred
• Proficiency in various retail advertising platforms including but not limited to Amazon Advertising (Sponsored Ads, DSP), Google Ads, Meta Platforms, TikTok, etc.
• Strong communication and collaboration skills, with ability to work independently and cross‑functional in a fast‑paced digital environment

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $90,000.00 and $125,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.